Predictive analytics tools and techniques are becoming a rage nowadays because of their immense application in a variety of sectors. Collecting data and predicting future trends have been so easy. More and more business are vying for these tools as they help with predictive modelling of customer behavior. Even bigger potentials are lurking in the near future and organizations are investing in the development of these software keeping that in mind. Companies which have still not adopted these software are falling behind in competition with other firms. Thus there has been a surge in the usage of predictive analytics as every firm is craving for more information. Read more at: http://www.dataversity.net/how-your-business-can-benefit-from-predictive-analytics/