Every business wants to flourish and stay ahead of the competition. This why they are so keen to develop ways to increase their efficiency. Well CRM or Customer Relationship Management tool does is one way to achieve the same. CRM is solution based software that enhances the relationship between customers and employees. Its power comes from its knowledge base about the customers of the company.  It constantly gathers and interprets customer data and give insights into how serve them best. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/crm-for-success-73151