This is the age of Big Data and the amount of data surrounding us is actually huge. The rate at which new data is created almost doubles every month. Some examples to show the trend of data driven decisions in almost every sphere are as follows. The big business of sports has led the charge. We're using our smart phones, watches, and other wearable devices to gather data about ourselves to better understand fitness, nutrition, health, and behavioral tendencies. Local and national governments are contributing too with significant movements towards transparent publication of data on websites. The approaching Internet of things -- as governed by new devices such as the Nest Thermostat, Quirky devices, or even the Waze service that uses consumers' GPS-enabled smart phones to gather information --have such companies as GE and Google making substantial investments based on their potential to both generate and find value in big data. Though there exists so much of data some companies still face problem in dealing with it due to existence of some challenges. Read more at: http://tdwi.org/articles/2014/07/08/turning-big-data-into-smart-data-1.aspx