With increasing complexity in the sales environment, improvement in growth and retention of customers is required. Prescriptive guidance can provide answers to these. It is predicted that implementation of analytics tools and strategies will increase. So, B2B companies will reinforce a position for Chief Growth Office (CGO) who will require analytics tools to implement their ideas.
Thus, a step towards Prescriptive analysis and effective implementation plan will help B2B companies to improve their financial performance.
To know more about prescriptive analytics, follow the article written by Javier Aldrete (senior director of product management at Zilliant) at: http://www.inddist.com/articles/2015/05/rise-prescriptive-analytics-b2b-environment