Big data is playing an important role in football during these days. Football is continuously making use of performance analytics and making use of available information more efficiently to achieve competitive advantage. Most of the top level European football clubs adopted structured analysis process and dedicated performance analysts. Now clubs are able to analyze their data at just one click of mouse. Today players are wearing GPS trackers during training, acceleration sensors and heart rate monitors which records their data of performance and after analyzing those data optimal steps can be taken to improve performance. Also analyzing the opponent's data can give the team a lead ahead to win the game. Today performance can be judge easily on and off the field. Selection of players can be done by analysis of performance. Finally we all are seeing a completely different game during these years. Read more at: http://www.smartdatacollective.com/bernardmarr/332906/how-big-data-and-analytics-are-changing-football