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Healthcare incorporating data analytics, in their expansionary strategies

Several sophisticated data techniques have been used to determine prospective services and specialties preferred at a particular geographic location. For example, psychographic data, provided by a customer analytics company, reflected local healthcare consumption trends. Demographic and marketing data, from health-planning agencies and hospital associations, as well as electronic health records (EHR) should be studied to visualize new market opportunities, i.e. new locations for health-care facilities. Healthcare strategists like retailers, are using geo-analytics—visualization tools incorporating sophisticated geographical and marketing data—to determine prospective health-care facility locations. Healthcare organizations should be analyzing data extracted from EHRs, along with health insurance claims data to understand the services used by potential healthcare customers.
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Sigmaway consultants have worked with clients in benefits solutions workspace providing analytics on healthcare plans. For more details visit

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