Hospitality industry has not been concerned about technology and big data which resulted in widening of the gap between customers and industry. Big Data can result in improved customer satisfaction and personalized marketing campaigns. In addition, Big Data results in a boost in employee productivity and more efficient operations. The advantages of Big Data for the hotel industry are enormous.

1. Improving Customer experience through Personalization  

To improve customer experience, businesses must work towards gauging preferences .There is likely to be an enormous amount of information about every person on the Internet, so the key is to mine this information, and get the most relevant details out of it

2. Marketing Strategies

Big data can help companies devise the best marketing strategies for each target segment, based on their activities and preferences. When businesses understand their customers well, they can devise the right strategies to reach out to them. For example, if a company knows that a particular target group is spending an average of thirty hours a week on social media, they can devise their marketing strategies through social media channels. Such a strategy will give the greatest visibility for the company within their target group. 

3. Competitive Advantage

Companies that make use of big data have edge over others. They are able to foresee trends and make pricing strategies accordingly.

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