Internet forecaster Mary Meeker in her latest report includes that trading of sensors for phones, tablets, etc., have increased by 32 percent up to 8 billion in 2013. And mobile data traffic is rising at an annual rate of 81 percent. With the change from desktop to all things mobile, high-thinking marketers should be looking for ways to make use of all the untapped signals available to them. Marketers can carry the opportunity to discard a huge amount of deadweight from their activities by:
• Sourcing new leads.
• Leveraging predictive lead scoring.
• Continuously personalizing.
The digital universe of data is growing largely and expected to reach 13 zettabytes by 2016. While out of 34 percent of the useful created data only 1 percent is being analyzed today. Today, companies must be thinking about gathering data and partnering with experts that have the machine learning capacity needed to enable truly data-driven marketing decisions.
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