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How departments can collaborate to use CRM

Today’s sales organization depends on CRM systems. Marketing automation is gaining importance to deliver increasing value to marketing teams. Both departments are benefitting from automation, and analytics, but, they would benefit more if they both work together. Rose de Fremery (the founder of lowercase d consulting) writes in her article about some ways your sales and marketing teams can get on the same page, and then get to the next level using CRM insights. Read more at:



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