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How Telcos should analyze customer behavior

Telecom companies these days should be very active in providing their services and shift their attention from customer acquisition to customer retention in order to survive the head-to-head competition in this extremely fickle market. The companies should use the right technology to study their customers and make the right business decisions. Understanding the consumers would help the companies in efficient targeting and positioning in the market. But, the sheer magnitude of the data in the telecom industry might be a problem while storing and analysing. So, to acquire a more practical information, the companies should ask the right questions and find the correct software to be used for data analysis, so as to reach their goals efficiently. Read more at


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Monday, 03 August 2020
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