Big data is growing now days because companies are demanding more output from big data. Data and data management solutions have helped companies to modify the customer interaction and tackle the risk of uncertainty in timely communications. After having good views of customers, agents can help transforming marketing qualified leads into sales qualified leads with smarter interactions. There has been a change in the role of Chief Data Officer (CDO) who was earlier working as data scientist to help transforming big data into new repositories. Today there is compensation for CDO for the value they extract from all sources of data. The large volume and variety of data from other sources and social media has made the marketers very busy. CDO’s are held responsible to judge the relevance of consumer data and assign a particular value.  Read more at: http://www.smartdatacollective.com/gayle-nixon/332221/data-within-and-data-without