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Integration of Big Data into CRM Systems

Big Data is everywhere. Big Data also includes data from sources like radio-frequency identification tags, machine sensor data, and other continuous streams. Flow of data is affecting all areas of distribution, including sales and marketing through the customer relationship management (CRM) system. Companies are facing problems while storing large amount of information for their operations and make that information accessible in real time for users. The impact of big data is in improving business operations. So to overcome this problem, predictive models are being embedded in CRM systems. For example, telemarketers use predictive dialing systems to maximize their potential. CRM vendors are also integrating predictive models into their CRM systems. Read more at:



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Wednesday, 05 August 2020
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