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IoT and CRM

The Internet of Things (IoT) is the network of physical devices using embedded electronics, software, sensors and network connectivity, which helps in enabling devices to collect and exchange data. Nowadays, fitness tracking devices count heart rate and daily step-count, and connected thermostats control the temperature of your house. Now in 2016, IoT is leading to many more innovations across the board, including a new concept called the CRM of Things. The trends in the CRM of Things are - Richer CRM profiles, Preempting customer needs, Dynamic pricing strategies, improved automation, and pattern analysis. Read more at:


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Personalization and CRM
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Friday, 18 September 2020
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