With the rising importance of big data, organizations are now collecting and storing data, but many don't put it to good use. Retailers can leverage customer data to make personalized recommendations about offers and promotions thus providing a shopping experience customized to individuals. Analyzing customer data can help companies to identify customer preferences for products and the prices they are willing to pay. Customer data can be used to identify the most relevant users to ask for feedback, create new products or services and provide better customer services. By analyzing customer data, companies can identify patterns of behavior of customer data and thus formulate targeted marketing strategies, improve organizational effectiveness and reduce risk and fraud. Read more at: http://www.cio.in/feature/8-ways-to-make-the-most-out-of-your-customer-data