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New and improved form of app analytics workflows

Mobile app analytics is used by professionals today to track their app. But there are flaws which needs to be fixed. One flaw is that the app focuses mostly on quantitative analysis and there are other general flaws. One must add quantitative analysis to the workflow in order to complete the picture. This analysis is further divided into heatmaps and user sessions recordings. Touch heatmaps gather all the gestures a user does in the screen and it also sees where the users are trying to interact. User session recordings enable to see what users are doing. Combination of qualitative and quantitative analysis has potential in terms of workflows and app optimization. Read more at:



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Monday, 03 August 2020
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