SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Permission marketing

Permission marketing is now trending. Consumers don’t like to get interrupted often and so they take actions to block online ads, promotion emails. This new era of permission marketing can be broken down into “anticipated”, “personal” and “relevant”. A recently concluded study shows customers are willing to share information with trusted brands. Data privacy acts now protects consumers from personal data collection through websites and other online sources. Cookie law is such an example. Customer data can be explicit, implicit or structured by analytical tools. Thus data security is of utmost importance and it is the responsibility of organizations. Consumers are always looking for their needs to be met by companies and this gives the companies the chance to make the best use of data collected providing value to the organization. Read more at:

Rate this blog entry:
Digital culture
Is Big Data Expensive?

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Saturday, 26 September 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us