SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Predictive Analytics: Big Help for Small Business

Predictive Analytics is making its entry into the toolbox of small companies. Predictive Analysis is a three-part formula- analysis of past performance of situation under consideration, understanding the present and applying the past to present to predict the future. For small businesses, it can be applied for customer retention, target marketing, demand forecasting, and overall marketing. However, it is crucial to ascertain the purpose for using Predictive Analysis, as the technology may not necessarily be right for every company or for every situation in the small business sector. Read more at:


Rate this blog entry:
The role of predictive analytics in marketing
Risk management using predictive analytics

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Saturday, 26 September 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us