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Social Analytics: Improving your performance

An article by Steve Rayson, MD of Kineo and Director of BuzzSumo, conveys that social media networks are some of the largest sources of big data. Buried in this social data are insights that can help you improve your marketing and give you the competitive edge. It can be costly and take a lot of time to analyze social data but use of social analytics can improve your performance. He also included some expert tips from people working in social media and marketing.

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