This year social media will play a bigger role in CRM strategy than ever before. 2016 is the year that will truly test the concept of customer relationship management and as the social scene grows, CRM solutions will need to integrate with other software platforms in order to provide a continuous experience for you and your consumers. A company should look for these tools and abilities before you make any decisions: Track social interactions, Capture profile info, View mutual friends, Collaboration tools, Social behavior analysis, Brand analysis, and convert to leads. Read more at: http://it.toolbox.com/blogs/insidecrm/getting-to-know-you-is-your-crm-social-enough-for-2016-71102