SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Solutions to merchandising and marketing problems through Analytics

Analytics help retailers move to a unified commerce experience and allow for more targeted, cost-effective marketing. Advanced analytics is used for the optimization of merchandise planning. Real-time analytics is integrated with customer and product information across all channels. Retailers have the ability to use science and algorithms to optimize pricing strategies to reduce markdowns, improve demand forecasting to optimize inventory, localize assortments and optimize space planning. Advances in software and the occurrence of cloud-based solutions enable retailers to think about accelerating their upgrade/replacement cycles. It will help limit overstocking and discounting. With real-time analytics, retailers can market to consumers on a 1:1 basis based on customer context. Retailers have the ability to know what customers have in their closet, purchase behavior and preferences. For more, read the article written by Forrest Cardamenis :

Rate this blog entry:
Technology transforming Automobile industry
Know your customer more with Business intelligence

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Sunday, 09 August 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us