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Understanding the Importance of Quality for Digital Publishers

Measuring the effect of quality on revenue and profits is one of the biggest challenges faced by digital publishers. It can be measured by measuring engagement of customers, i.e., their frequency of visits, how recent their last visit was, etc., which confirms the quality of the product. The next is that the publisher’s dilemma is balancing advertising revenue with audience revenue. Advertising revenue depends on quantity of audience impressions while audience revenue depends on quality of content. Also, more audience revenue requires higher quality user experience. As digital advertising revenue, particularly display ads, the need for greater audience revenue is very important. To measure success, the important data to capture are revenue by individual user. Using these data, the publisher can identify the combination of product attributes and price point, thus maximizing expected advertising revenue and audience revenue. Read more at:


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