The goal of any business is to improve relationship with their customers. The better any business can manage customer relationships, the better chance to earn more revenue. Nowadays, with the use of CRM tools, one can discover your best customers are their specific needs. CRM technology enables businesses to capture and use sales, customer service, and marketing data which in turn identify consumer trends and expectations. It also helps you gather client data to find out buying habits, service preferences, and purchase power. Use of CRM requires planning and strategies for managing the introduction of the new technology. It also improves data analysis abilities and response time. Read more at: http://it.toolbox.com/blogs/insidecrm/using-crm-to-improve-relationships-with-targeted-customers-70064