SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Vertical Integration of Wearables and Insurance Companies

Overtime the demand for wearables, like Fitbit, are increasing. The owners of the product get the details about themselves. However, at a large scale this data is beneficial for various sectors like the insurance companies, the pharmaceutical companies, doctors, etc. But this aggregate data is available only with the brand owner. Considering the insurance company, it can come into an agreement with its insurers, wherein the insurers would use the Fitbit and report the data to the company, which in return would give special discounts on premium amount. This aggregate data, or the Big Data, can then be used for the cost-benefit analysis. Faced with the fear of being misreported, the insurance companies might also go for vertical integration with the Fitbit companies, ensuring a greater market for the same in return of the Big Data. This would ensure a substantial portion of the market to the firm. The insurance company on the other hand would be successful in maximizing its profits. Hence, vertical integration and Big Data can do wonders in these markets. Read more at

Rate this blog entry:
Customer Self-Service: Bridging the Gap
Big Data in ensuring Gmail security

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Friday, 29 May 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us