Companies are using data analytics intensively and they should remember that to make money out of it and enjoy profits, they have to measure it.

At VentureBeat’s Databeat 2014, experts were of the opinion that companies are not using analytics to its full potential. Data scientists must be engaged with the organizational activities for providing support and insights, based on which the concerned employees can react. In the background are various social networks. By using the right social media tools, they can get a view about their operations from a real – time perspective. They can generate dashboards and graphs which will provide them valuable inputs in terms of revenues. Apart from this, it can be an effective marketing tool also.

All this will zero in the ultimate thing – increase the profitability. But, for implementing analytics, cultural change in the organization is also necessary.

Read at http://venturebeat.com/2014/05/19/some-simple-but-important-reminders-on-how-user-analytics-can-help-you-make-more-money/  to know what the experts told in the conference.