SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

A New Aspect In Marketing: Customer Identity Management

Marketing is nowadays moving away from untargeted push-messaging to building customer relationships. Identity is important in one-to-one marketing. We must understand how organizations can create customer identity. Russell Loarridge in his article writes about the key challenges that today’s marketers face in building customer identity:




Rate this blog entry:
Customer Centricity: An Insight
Cloud Options For Small Businesses

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Friday, 07 August 2020
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us