Long term care industry is facing its biggest challenge at present. It has mainly two problems, buyers are often dropping polices more than the industry predicted and on the other hand LTC companies are struggling to survive in nearly zero interest rate. Incorrect forecast of lapse rate had squeezed the profit of the companies and forced them to increase premiums which have lost its attraction to new potential buyer. Hence LTC companies are in the verge of trimming their product line and reducing discounts. In spite of bringing new polices, the companies are still facing their biggest challenge. For more details please visit http://www.forbes.com/sites/howardgleckman/2012/08/29/whats-killing-the-long-term-care-insurance-industry/