Effective PR focuses on the needs of the buyer. An ideal PR’s message should empower audiences. A successful PR strategy integrates inbound marketing as a win-win situation for you and your prospects. So what is inbound marketing?  Inbound marketing creates marketing materials that provide value. It is customer-centric. Wendy Marx (President of Marx Communications) writes in her article how to combine PR and inbound marketing to drive leads. They are: Press Release, Social Media, Blog Posts, Media Articles, and SEO. Read more at: http://www.business2community.com/inbound-marketing/how-to-combine-pr-and-inbound-marketing-to-drive-leads-01345741#K5XWqsXDPQum2A6f.97