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Content Marketing: A heart of Marketing Strategy

In this information era, marketing is all about information and content marketing is an important part of marketing strategy because it provides a foundation for leveraging other marketing channels. For example: social media marketing is one of the best ways to reach leads, but what will happen if you don't have a content to post in a social media account? According to Sarah Goliger (Inbound Marketer at HubSpot), content marketing is a long-term strategy. Tips to manage content marketing:

• Plan ahead
• Write evergreen content
• Promote evergreen content
• Leverage older content for new conversions

To know more about content marketing and its importance, please follow this link:

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Friday, 18 September 2020
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