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Data + Gut For Decision Making

Decision making is powerful when data is coupled with insight. A survey revealed that 46% of CFOs admitted to making important decisions based solely on their gut, out of which 15% blamed poor decision making on inaccessibility of internal data. Only 23% make the effort to perform data mining for decision making. In order to make way in the competitive world, a combination of both is required for survival. According to Duncan Watts, a Microsoft researcher, ignoring data while making predictions can lead to huge losses. Both insight and data are equally important to earn better revenues. Read more at:


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Thursday, 13 August 2020
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