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Dissecting marketing strategies

Firms looking for potential customers should proceed with caution while deciding on the marketing strategies. The marketing strategies should be not such that annoy customers. Here are some general pointers:
• It is best to come clean about the product and its limitations. There is no sense in hiding weakness initially which might make the customer deflect later due to inefficiency.
• Promotion of the product should be done either through email or phone, not both. Some decorum should be maintained while having a conversation over phone or emailing a customer.
• Demonstrations made to the customers should be engaging and interactive.
• The discussion sphere should not be kept confined to the product only, it pays to enquire about the customer. Even if opinions differ or disinterest is shown by the customer, it helps to give value to the reasons the company got rejected.
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