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Email Marketing: Common Mistakes

With the growth of business, one has to cater to a larger audience and that is the time to consider a new email service provider (ESP). Often CMOs and CTOs who want to upgrade ESPs meet with disappointment, because migration to a new platform can be tricky and it can have a positive or negative impact on a company's reputation and, therefore, in customer communications. Email is a channel that companies rely on for generating revenue, and mistakes can have a negative impact. Anthony Marnell (VP, North America of Mailjet), writes in his article about the mistakes that companies can avoid and save time and can expect a positive outcome. Read more at:


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Wednesday, 05 August 2020
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