Content Marketing is one of the most effective marketing strategy. Despite its effectiveness very few businesses know how to utilize it efficiently. To build a solid content marketing you must set KPIs and project ROIs wisely. Comments, page views, bounce rate, average time spent on your page, social sharing and keyword ranking are crucial KPIs to determine your content marketing success. An editorial calendar on the other hand helps you stay updated with the overall progress of your company’s brand story. Whom you hire for content marketing must have a good understanding of how to be professional and courteous along with innovation and creativity. The attempt should be to extract more value out of it. Your content should be promising and trustworthy. Tracking analytics and documenting all processes help you improve the content. To use educational and entertaining contents for increasing the customer conversion rate is the optimal way to utilize content marketing. Read more at: https://www.entrepreneur.com/article/277700