A tagline can speak to an audience with authority and elegance. So, companies give importance to taglines. Yet many company taglines fall flat. Lee Frederiksen (managing partner at Hinge), addressed in his article about three critical questions: 1. what the taglines are supposed to do? 2. What is a good tagline? And 3. How does a company tagline fit into an overall brand strategy? Read more at: http://www.business2community.com/branding/elements-successful-brand-tagline-01408688#DAZTHAmiP5xzxxVx.97