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How to market product to Generation Z

Generation Z, born after 1998, is different than other consumer groups as they use technology differently. These post-millennial use social media more than any other generation. Their use of technology, social responsibility concerns and desire are different from those who came before. So, before marketing any product to them, you must be clear about your company’s values and act accordingly, do not limit yourself to one marketing avenue, skip the marketing speak and common buzzword and get a member of Generation Z to assist in crafting your message. Read more at:


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