Research is a costly and time-taking process. Many businesses use social media as a cost effective and depth-tool to learn the insights about the market, consumer behavior, brand appearance, and other market research. One has to understand the benefits and create a proper research plan to use Social media. To use Social media one has to understand the benefits and create a proper research plan. The ways to implement and use social media in market research methods are: Firstly, Track Trends with Social Media for Real-Time Insights. Secondly, Learn the Language of Your Audience for Improved Marketing Appeal. Thirdly, Use the Real-Time Aspects of Social Media for Quick Research. Fourthly, use Social Media to Broaden the Scope of Your Market Research. Fifthly, Discover Unnoticed Trends and Insights by Engaging Instead of Leading. Sixth, Harness Social Media Research for Improved Cost Efficiency. Read more at: 

http://www.socialmediatoday.com/content/how-use-social-media-market-research