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Marketing Lessons to be learnt from ice bucket challenge

Nowadays,Ice Bucket Challenge has gone viral in social media. According to the author, Gabrielle Boko (Executive Vice President of Marketing at Sage North America), startups, established firms and marketers can learn from the success of the Ice Bucket Challenge. Those companies who are trying to develop a viral campaign can take into account the following points: 1 Identify the goal or cause. 2 Make it fun and easy. 3 Add immediacy. 4 Understand the power of multiplication. 5 Share on many platforms. 6 Give participants a chance to feel good. Read more at:


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Wednesday, 03 June 2020
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