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Neuromarketing: A New Dimension In Marketing

It is the age of neuromarketing and it is developing fast. It was first developed in the 1990’s by the psychologists at the Harvard University. Nowadays, it is playing an important part in the marketing industry. But, we must first know about neuromarketing. It is a study of consumer behavior relative to marketing practices. But, the use of specialized equipment, like FMRIs, EEGs and advanced bio-metric sensors makes it special. These tools are used to study the consumer’s responses to various marketing stimuli like - sensorimotor, cognitive and affective responses. Columnist Jeremy Smith in his article writes about some neuromarketing principles. Read more at:



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Wednesday, 12 August 2020
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