To be successful in any business, you must focus on customers i.e. you must be customer centric. Organizations must look at business from a customer's perspective and get a whole new vision of what they are doing. This will in turn improve the service you can give to the customers. CRM is a powerful tool for building the customer-centric business as it establishes a 360-degree view of your customers and use that information to serve customers better. It also tracks all your dealings with customers and potential customers. Read more at: http://it.toolbox.com/blogs/insidecrm/customercentric-with-crm-74862

Nowadays, business owners must be aware to prevent fraud from exposing company information and protect their employees, customers and revenue. So, they must use machine learning for fraud prevention. Machine learning uses algorithms to detect changes in digital networks which helps the IT or management team to take security measures. This article explores the ways in which machine learning can help with fraud detection. They are: 1. Identify Strange Spending Patterns, 2. Combine Supervised and Unsupervised Techniques, 3. Find Customer Anomalies, and 4. Protect Your Revenue. Read more at: http://it.toolbox.com/blogs/itmanagement/4-ways-to-detect-fraud-with-machine-learning-74728

Fraud is one of the major issues in today’s business world. It was found that 8% increase over last year in the cost per dollar of fraud losses and online retailers are the worst hit as fraudulent transactions grew 32.1% in 2015. Nowadays, data analysis has come to rescue organizations from fraud as it allows companies to create fraud risk profiles and then use existing data to identify potential fraudulent activity. This article explores the commonly used data analysis techniques used to search out fraudulent transactions. They are: Pattern Recognition, Outlier Detection, Regression Analysis, Semantic Modeling, Neural Network, and Anomaly Detection. Read more at: http://it.toolbox.com/blogs/itmanagement/how-to-detect-fraud-using-data-analysis-74726

Data driven marketing strategies are focused on closing sales, customer retention and building loyalty. The key marketing strategies should be focused around the customer and CRM helps in the tracking customer’s movement through the sales cycle based on specific marketing campaigns and CRM systems also can give marketing exceptional access to this type of individual transaction-level data, which  allow marketers to create high-tech campaigns. This article explores the ways in which marketers are using CRM to strengthen their marketing strategy. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-use-crm-to-strengthen-your-marketing-strategy-74702

The healthcare industry is growing at a very fast pace and unlike any other industry, this industry also requires good management in order to increase productivity. So, here comes the importance of healthcare management. According to a recent study, it is estimated that the demand for these experts will increase over 20% in the next five years and it is also found that there may be many job openings in gerontology, home health care and health care administration. Read more at: http://it.toolbox.com/blogs/marketing-strategies/it-and-administrative-job-opportunities-in-the-healthcare-industry-74696

Nowadays, digital marketing is important for any organization and is growing at a fast pace. This article link explores the digital marketing trend for the year 2017. They are - Augmented or Virtual Reality, Ad Friendly Content, and Mobile Optimization. Read more at: http://it.toolbox.com/blogs/hosting-facts/digital-marketing-in-2017-74694

Customer retention is the most important thing for any organization. It is found that increasing customer retention by just 5% could result in profits that are between 25% and 95% higher, depending on the industry. Loyalty programs make customers happy. But, many organizations cannot integrate CRM with loyalty programs. To know more about the benefits of brand loyalty, read: http://it.toolbox.com/blogs/insidecrm/customer-retention-whats-loyalty-got-to-do-with-it-74689

Nowadays, CRM has become essential for every entrepreneur. More and more organizations are utilizing CRM. But, they are still making a lot of mistakes. This article explores those mistakes and how to get rid of them in order to have a good CRM strategy. Read more at: http://it.toolbox.com/blogs/insidecrm/5-crm-mistakes-to-avoid-for-a-more-productive-2017-74665

An eCommerce website is successful when it has a good website design as it increases attractiveness and efficiency of the site which leads to customer conversions and sales. But, the world of web design is changing faster due to the shifting consumer demands. Thus, in order to stay on top, one has to follow the most recent trends. Read more at: http://it.toolbox.com/blogs/this-is-it/ecommerce-web-design-trends-predictions-for-2017-74590

Customer data is important for any organization. Organizations are using customer data to see how it can benefit the customers. Customer data if collected effectively can reveal important information. In order to have good customer data, first you have to ask the right question. After gathering useful information, one can begin to take the steps to improve CRM which will ultimately increase sales and attract new customers. Read more at: http://it.toolbox.com/blogs/insidecrm/how-customer-data-should-be-used-to-benefit-the-customer-themselves-74615

Nowadays, texts are read more than emails. It is found that six billion text messages are sent every day in the United States. So, text messages are important for big data analytics. It is found that in today’s world, CRM makes it easier to manage mobile marketing campaigns as it provides accurate data, which allows brands to schedule messages and thereby improves customer satisfaction. SMS is becoming important as it has a high response rate and provide the marketers with data sets such as customer names, ages and email addresses. Read more at: http://it.toolbox.com/blogs/insidecrm/how-crm-transforms-your-sms-campaigns-74601

Organizations who develop a good CRM strategy must understand their customers and purchasing behaviors. These behaviors vary in different customer life cycles and therefore it becomes important to identify these various life cycle stages and understand the needs of the consumer at each phase. This article explores the main stages with the typical customer life cycle. Read more at: http://it.toolbox.com/blogs/insidecrm/defining-customer-life-cycle-stages-with-your-crm-74545

Customers are important for any business, but, understanding a customer is very hard. This is where CRM comes into the picture. CRM helps in maintaining the relationship with customers by tracking all important data. Companies must put CRM into good use as it helps in greater conversion rate, thereby reducing marketing costs and ultimately building a sustainable business. Companies must look for customer pain points, analyze customer buying trends, etc. Read more at: http://it.toolbox.com/blogs/insidecrm/using-crm-to-understand-your-customer-74484

The customer relationship is the most important thing in any business. But, sometimes, companies cannot give personalized attention to customers. So, companies nowadays are investing in a good CRM system. This article link explores the reasons for investing in a CRM system for a business. The reasons are - A CRM system provides an all-in-one database, Helps in better customer service, Helps departments to stay connected, and increases ROI, also tracks opportunities for businesses. Read more at: http://it.toolbox.com/blogs/insidecrm/5-reasons-to-invest-in-a-crm-software-system-for-your-business-74485

Awareness of the hackers and malicious agents who try to steal information is essential for online business promoters. The top five security risks prevalent in social media today are due to Scams, Malicious Apps, Social Network Issues, Untrained Employees and a lack of Social Media Policy. Read more at: http://www.socialmediatoday.com/social-business/top-5-social-media-security-risks-you-need-be-aware

In order to master the art of being a social media consultant, six areas which need to be worked upon are media planning and strategy, storytelling, content, marketing, customer experience, branding and positioning. Read more at: : http://www.socialmediatoday.com/social-business/6-areas-social-media-consultants-must-master-moving-forward

According to the World Economic Forum’s Future of Jobs study, it is predicted that 5 million jobs will be lost before 2020 as artificial intelligence, robotics, nanotechnology and other socioeconomic factors replace the need for human workers. However, the good news is that these new technological advances will also create 2.1 million new jobs in the areas of computing, mathematics, architecture and engineering. So, the employees have to be re-skilled in order to meet the demands. Read more at: https://www.weforum.org/agenda/2016/09/jobs-of-future-and-skills-you-need?utm_content=bufferedf7b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

The information which is shared in social media can be used by marketing professionals and companies by using CRM and predictive analytics software to improve their customer relationships and target new prospects. Predictive CRM algorithms can identify how customers interact on social media channels and websites. These help marketers to choose which marketing strategies might work with certain customers and which won't. It also helps in mining raw data from various online sources. In short, Predictive analytics in relation to CRM is all about monitoring the behaviors, actions and feedback of customers. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-and-predictive-analytics-how-it-can-grow-your-business-74433

According to a research by the American Psychological Association (APA) it was found that money stress impacts Americans' health nationwide. Everyone, including the wealthy are also stressed about money. This stress can only be eliminated by earning some extra income. Sujan Patel (Entrepreneur and Marketer, Cofounder of ContentMarketer.io) explores in his article about the various ways to earn extra money. Read more at: https://www.entrepreneur.com/article/281745

Infulencer Outreaching is not as simple a task as it appears to be and some tools can rapidly simplify the process. Tools such as Emailhunter.co, Rapportivee, LinkedIn Groups, Sidekick, Gmail's Canned Responses, Dropbox/Google Drive, FollowUpThen, Google Sheets, BuzzStream, Pitchbox and Instapage not only help us stay organized but also helps in contacting the right people. Read more at: http://www.socialmediatoday.com/marketing/11-awesome-tools-hassle-free-influencer-outreach