CRM has come a long way from a contact management system to a tool that organizations can use to create and build a meaningful customer relationships. But, the question is that how will it is how’s that going to change during 2017? This article explores the CRM trends that you should watch this year. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-in-2017-4-trends-to-watch-75879

In a recent research, it was found that email has the highest conversion rate (66%) of any marketing message type (social and direct mail) to become buyers. Information is important for creating intelligent, successful and profitable email campaign.  Hence, gathering information is very critical. It was also found that personalized mailings have 29% higher unique open rates and 41% higher unique click rates than generic mailings. This is where the power of customer resource management is important as CRM can give you the critical customer metrics needed to create email campaigns that will increase your email’s open and click-through rates. Read more at: http://it.toolbox.com/blogs/insidecrm/use-crm-to-optimize-your-email-strategy-75867

Email marketing is the best way to turn one-time shoppers into loyal, long-term customers and that’s the reason why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. It is proved that email marketing is perfect for driving retention and the following reasons support that. They are: 1. Welcome emails, Cart Recovery emails, Loyalty emails and post purchase emails. Read more at: http://www.business2community.com/email-marketing/drive-customer-retention-email-marketing-01779908#mkYEibx0bsjCD70R.97

The CRM screen of any organization must help. But, most of the time, it doesn’t function properly. The problems arise because of lack of foresight and aging system. The basic CRM system should be updated to keep up with the changes in organizations. Read more at: http://it.toolbox.com/blogs/insidecrm/screen-organization-with-crm-75717

Things get corrupted over time. In the world of CRM, it is called bad data. Organizations must start by cleaning the data. In a research, it was found that CRM databases, corrupt at the rate of at least 10% a year. Organizations must regularly maintain their database, both on a day-to-day basis and through cleaning at regular intervals. Sometimes, databases accumulate outdated or irrelevant data. Know more about the bad data and how to clean them at: http://it.toolbox.com/blogs/insidecrm/crm-cleaning-75709

Marketing automation helps CRM to build business. Market automation automate workflows and other tasks associated with the marketing function and also include automating marketing campaigns and routine marketing functions. It doesn't replace CRM, but it supplements it by working very closely with the existing CRM system. In a nutshell, a complete market automation package provides a range of features for supporting the marketing function. Read more at: http://it.toolbox.com/blogs/insidecrm/complementing-crm-with-marketing-automation-75560

Companies nowadays are integrating social media seriously. They are also integrating social media efforts with your other sales and marketing team. The first social media strategy is to define the goals, and then define the objectives. It's important for companies to take a broad, integrated, approach to social media efforts. Read more at: http://it.toolbox.com/blogs/insidecrm/getting-serious-with-social-media-75572

Customer Relationship Management (CRM) software is important for any sales team as it gives 360-degree view of customers. But, sometimes they could face some problems which in turn prevent them from reaching their goals. This article by Susan J. Owens (content creator) explores the top challenges that are threatening the performance of your CRM system and how to overcome them. Read more at: http://it.toolbox.com/blogs/insidecrm/top-challenges-for-crm-marketers-in-2017-75446

Content marketing is an important part of any business and is always changing from time to time. Every business house must follow the content marketing trends which helps you to know about the latest changes to the landscape, as well as what competitors might be doing to reach your audience. Roee Ganot (expert in the fields of SEO, analytics, social media and conversion optimization), writes in his article about the top five content marketing trends of 2017. Read more at: http://www.business2community.com/content-marketing/2017-top-5-content-marketing-trends-01758847#4KejdYfiMqB7AECp.97

There is one traditional on-premises CRM and hosted CRM model. In traditional on-premises model, business owns and supports the software and hardware needed for the CRM solution and in hosted CRM model where CRM is purchased as a service for a monthly service fee. Both models have their own advantages and disadvantages. Generally, SME’s prefers hosted CRM and multinational companies prefer on-premises CRM system. Read more at: http://it.toolbox.com/blogs/insidecrm/hosted-vs-onpremises-crm-75321

According to a recent study, it was found that mobile CRM applications boosted productivity on an average of 15%, 30% of the respondents reported productivity boosts of 20% or more. In another survey, 81% of CEOs believe mobile technology is strategically important. Use of mobile helps in better communication which in turn helps in better customer service. It also helps the sales staff with more marketing insights on the go instead of being tied to the desktop while researching the prospect and updating on the status of the relationship between client and company. Read more at: http://it.toolbox.com/blogs/insidecrm/using-mobility-to-boost-crm-75304

In modern business, organization must sell in a smart way by using CRM tools as CRM lets you organize information, keep track of prospects, also helps predict what the customers will buy and when they are likely to purchase it. It also acts as a control to make sales efforts more effective and in turn gives valuable information from sales campaigns to individual customers. Read more at: http://it.toolbox.com/blogs/insidecrm/sell-smarter-not-harder-with-crm-75292

Customers have a life cycle like products. If marketers can understand customers, they will have better profitability. The stages are: Reach & Awareness – Customers become aware of the company, Acquisition - Here company can identify the specific prospect by collecting information such as name and address on them and entering it into the CRM database, Conversion – In this stage, a company converts a prospect into a customer which includes the initial sale, Retention – Here first time customers are converted into continuing customers , and Advocacy – this is the final step in the life cycle where regular customers  are converted into advocates for your company and its products. Read more at: http://it.toolbox.com/blogs/insidecrm/customer-lifecycle-and-crm-75251

Brands are an important part of any business and brand perception is equally important in today’s business world. Companies always want to ensure a positive brand perception among their target consumers, but they don’t control brand perception—consumers do.  According to a research, it was found that 45% of brand perception can be attributed to what a company says and how it says it. Companies must monitor brand perception with the help of some tools. Read more about  the importance and tools of brand perception at: http://www.business2community.com/branding/brand-perception-matters-companies-can-measure-01734675#zovVqLQb4MdUrqrl.97

The search engine optimization or SEO is changing with time. What was true for 2013 or 2015 is not true in 2017 as many things changed on the Internet. Author Avinash Nair in his article writes about some positive changes that are going to make SEO better in 2017. They are- There will be a variety of content for SEO. Now we will see a blend of art and technology. There will be mobile optimized sites. Marketers will invest in a reliable SEO tool which will monitor your backlink profile regularly and dismiss unnatural links. Social media platforms will help as search engines and it will increase and optimizing for voice search will be another trend in 2017. Read more at: http://www.business2community.com/seo/seo-trends-seo-2017-look-like-01732992#WIStzFGaZqogrrgp.97

Nowadays, work-life balance is essential for any employee as excessive work pressure is detrimental to human health and can lead to a lot of stress, anxiety and frustration and which in turn can reduce productivity. Lewis Robinson (Business Consultant), in his article writes that employers must focus on the work-life balance in the following ways: 1. Give Your Employees the Opportunity to Work Remotely, 2. Encourage Your Employees to Take Routine Breaks Throughout the Course of the Day, 3. Organize Remote Work Meetings, 4. Lend Your Workers a Helping Hand, and 5. Help Brand New Parents. Read more at: http://it.toolbox.com/blogs/understanding-crm/5-ways-companies-can-achieve-worklife-balance-75224

It’s almost time to say goodbye to 2016 and welcome 2017. Justin Wilson (Digital Marketing consultant based in Manchester, UK) in his article explores the trends to look out for during the next twelve months. They are: Display Ads Evolve, Augmented Reality Will Be Back, Content Marketing Gets Tougher, Internet of Things will be important in digital marketing. Read more at: http://www.business2community.com/digital-marketing/2017-digital-marketing-trends-01731208#jv46d5b2dDxdfCIC.97

Traditional marketing methods like blogs and emails are replacing newer methods like conversation between businesses and customers. Traditional marketing is a one-way communication, from the company to the audience. But, in the new marketing model, the customer is an active part of the conversation, sharing insights and information with the marketer and then the model is patterned. Read more at: http://it.toolbox.com/blogs/insidecrm/changing-patterns-of-crm-75113

Data Analytics is the science of examining raw data with the purpose of drawing conclusions from it. In today’s environment, where data driven business decisions are the norm, becoming familiar with data analysis tools and techniques is key to professional growth.

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Investment for Students: Rs. 3,000 + 15% tax

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Search engine optimization is the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo and Microsoft), by gaining high ranking on the SERP by incorporating search engine friendly elements on the website.

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Investment: Rs. 5,000 + 15% tax. Early bird discounts also available! And progressive Discounts for Groups (conditions apply)