The Big Data analytics remains a highly significant factor when there is a point of mobile marketing. Every business is aware of the role of mobile apps and big data analytics in establishing a brand image and marketing their products. The apps's anywhere-anytime nature helped the businesses acquire more insights on the user data based on input, usage patterns, and the user behavior. This huge reserve of mobile user data is used further for the purpose of optimizing the mobile user experiences, to drive as well as build the mobile traffic, to drive more user interaction and engagement and to push the business conversion. Some critical facets need to keep business in their mind: i) Data driven approach to marketing must be cross disciplinary. ii) focus must be on the right KPIs and importance must be given to insights between lines than just numbers. Read more at: http://analyticsindiamag.com/mobile-apps-leverage-big-data-drive-sales-marketing/

The8App Cloud provides individual users a daily stream of direct offers from brands that need to reward them for posting or sharing relevant content across their own social platforms.

Micro-influencers need to be rewarded for his or her interactions on social media and The8App allows users to legitimise their social influence by sharing brand campaigns.

Brands may love the chance to faucet into influencers so that they will incentivize social content on behalf of the brand.

Although the brand needs to "empower each individual with the tools to legitimise their social influence," blindly sharing ads across social feeds isn't correct.

Like affiliate selling revenue for the tip user, users may need to attend it slow till they will alone live off their social media activities from the app. Read more at :

http://www.zdnet.com/article/social-influencers-finally-have-the-chance-to-make-money-with-the8app/

International money transfer service TransferWise has introduced a new Facebook Messenger bot which allows customers to send money and create rate alerts directly from within Facebook Messenger. An automated customer service bot guides users through money transfers, which can be made from the U.S., Europe, Australia, and Canada. You can also set up rate alerts through Messenger, meaning you'll receive a daily update on the rates between your preferred currencies. It will notify you when the foreign exchange rate you are interested in reaches a certain level. Read more at: http://www.dailyherald.com/article/20170225/business/170229808/

Instagram has introduced several new features that will improve the app experience for advertisers and users alike.

1. Instagram has opened up two-factor authentication to boost the account security of all of its users

2. Blurred Content Filters Instagram is also increasing its censorship of sensitive content.

3. With direct booking, users get a more streamlined in-app experience, so if you see an amazing Instagram photo of the latest trendy food, you’ll be able to make a reservation right on the restaurant’s Instagram profile.This tool will allow users to make a booking or appointment directly on a business’ Instagram profile.

With 400 million daily active users and counting, Instagram is doing pretty well for itself. This growth will undoubtedly spark more updates in the future. Stay tuned! Read more at:

http://socialmediaexplorer.com/content-sections/news-and-noise/instagram-rolls-out-new-security-and-booking-features/

Technology in the field of interaction and communication is changing at a faster rate. The newest additions to this field are voice interactions and it (Internet of Things). Modern homes are equipped with connected devices that adjust temperature and lock the doors at the command of your voice. Today big players like Microsoft, Amazon, and Apple are using voice apps as search options. Amazon has gone a step further by adding Echo-Show to provide visual results from voice queries. IoT is a system of interrelated computing devices and it's been featured in fitness trackers, smart watches and in homes with connected doorbells and lighting systems. The IoT and voice integration are next big shift and it's imperative for business to understand how this technology are changing user experiences and expectations. It is important for companies to keep pace with new innovations to keep the user experience on par with the marketplace. Read more at http://www.business2community.com/tech-gadgets/voice-interaction-internet-things-changing-user-experience-01846481

Automation in business can help to predict key challenges such as customer churn, sales forecast variances, real-time marketing ROI or P&L anomalies, and it can also recommend new revenue streams, product innovation, better marketing approaches and many other things besides. Another vital advantage of automation is that it also makes it more available for analysis. In this article, the author explores six ways to improve your big data automation. Read more about it at: http://it.toolbox.com/blogs/itmanagement/six-keys-for-automating-big-data-76670

Bitbucket is a service that lets you manage your file versions on the cloud while offering a plethora of other useful features helping in "revision control systems" for coders. Why is it so useful? Because of its continuous delivery, seamless collaboration and flexible deployment it is so popular. Also the Bitbucket server has its advantages too. These servers offer enterprise-grade security, fine-grained permission controls, and super-fast access from across the globe 24×7. Bitbucket servers are fully scalable and would grow with your team. You can also integrate your Bitbucket with JIRA, HipChat, and Bamboo. Read more at http://trak.in/tags/business/2017/01/19/reasons-bitbucket-must-have-coding-teamwork/

Facebook bots can offer your clients with personalised choices and also the same interactive communication of rebuke a customer service rep.

They will conjointly offer businesses with intrinsic message templates, which might be enforced with none programming data.

The last of the capabilities are the welcome screen and null state calls-to-action to help customize your bot.

They will also change the way customers search for information by sparing users the hunt for specific criteria for a product or service.

According to Tech Crunch, bots may render 1 -800 numbers obsolete by eliminating wait times and menu trees.

Chatbots are the newest release in its quest to revolutionize customer service through social media.

Interested in bringing your customer service to the next level? Chatbots may be able to grant that wish.Read more at: http://socialmediaexplorer.com/content-sections/tools-and-tips/facebook-chat-bots/

Data federation and data virtualization are both terms that have been coined to describe the process of collecting and compiling data. Data virtualization is a superset of the ten-year old data federation technology. It also includes the advanced capabilities of performance optimization as well as self-service search and discovery. Data federation is a distributed access to data residing in multiple systems with the purpose of joining the data together as if it came from the same system. Data virtualization on the other hand, has evolved from data federation by improving performance and adding other advanced capabilities such as self-service search and discovery. Advanced data virtualization products like the Denodo Platform have evolved to include dynamic query optimization techniques to determine the best query execution plan thus delivering optimal performance times.  Read more at: http://www.datavirtualizationblog.com/leading-analysts-mixing-data-federation-data-virtualization-terms/

There is no doubt that Artificial Intelligence is impacting all walks of life toady-be it driverless cars, automated surgeries, AI robot and more. AI was recently introduced at the Zurich Insurance company for claims handling and it did the magic- saved 40,000 work hours, while speeding the claim processing time to just five seconds. The insurers are now planning to reap the benefits of this technological advancement and expand the use of AI. The days are not far when AI boats will be deployed to help in setting up policies and process insurance claims. The accuracy is expected to increase over time better performance. For a good read, follow the link below: https://eandt.theiet.org/content/articles/2017/05/ai-adopted-by-zurich-insurance-to-assess-personal-injury-claims/

Low-tech micro finance institutions(MFI's) can capture the base-of-pyramid(BoP) population effectively. Taking the client's need into consideration from a sympathetic mindset, traditional MFI's have proved that high-tech credit providers are their complements and not substitutes. High-tech services can serve a very low percentage of the targeted population because of its prerequisites of smart technological availability which is still a rarity. Small transactions can be met by the high-tech system, but for larger needs, clients prefer face-to-face interaction. Fintech in micro finance is not experimented and it must consider the basic criterion that has enabled the success of MFI's-provide credit responsibly and productively rather than a simple profit-generating motive. Read more at: https://cfi-blog.org/2017/05/11/fintech-in-microfinance-in-search-of-the-high-tech-high-touch-unicorn/#more-23611

Dashboard has changed drastically since its beginning and lots of vendors are catering toward big data etc. nowadays. Now the focus has shifted from Excel to Big Data. But it is going to coexist for a long time. A good BI Ecosystem should allow for an easy assemblage of such small sized datasets, whether it be excel/csv or any other text file into a central repository. Visualization will continue to improve and no longer be a differentiating factor among vendors. Users will be able to perform advanced visualization by simple drag and drop operations. Dashboards will continue to be used for monitoring real time events as well as publish scorecards and performance metrics. The line between a dashboard page and any other internal web page will fade. Read more at: http://www.datavizualization.com/blog/what-is-the-future-of-data-visualization-and-dashboard-solutions

Today, "big data" is associated closely with profit maximization techniques (such as recommendation lists on e-commerce sites and targeted ads), high-profile data leaks and privacy issues. However, not all data are bad. Here are the positive side of Data Science:  LOGISTICS: e.g.: Airlines Schedule Flights predict delays based on precise weather forecasts, and other market and political happenings. HEALTHCARE : Big data power the idea of self-learning healthcare programs, which will be able to interpret the data of individual patients: not only their gender, age, weight, and medical history, but also their lifestyle, habits, preferences and give the personalized recommendation about adjustments that would be the most beneficial.  FACE RECOGNITION: Long time ago, it was tough to even think about it, but nowadays, Many tools are there which capture details of the current face and match it with millions of faces in about no time.  Self- Drive Cars : It has made life much easier. Either you are driving or you are on a walk, you don't have to worry at even new places. Many taxi companies are dependent on this and even self-driving cars are also there which is dependent. It finds shortest routes, routes without traffic, etc. in about no time. Read more at: http://www.datasciencecentral.com/profiles/blogs/how-data-science-has-changed-everyday-life-for-the-better

Nowadays, people are not interested to read huge paragraphs of text. Several researches have shown that Internet users have time to read at most 28% of the word displayed on a web page but most of them read only 20%. On the other hand, visual content has the power to hold the attention longer. If you are just browsing on the Internet as a casual user, not reading all the text wouldn't be a problem. But, when you have a responsibility to process information, things are not that simple. Reasons why the brain needs that kind of visualization: i) You need a visual tier to process large volumes of data. ii) Visual data trigger retentive processing. iii) Visual Data Brings Together All Aspects of Memory.    Visual data presentation relates these three memory functions. When we see the information presented in a visually-attractive way, it triggers our sensory memory and makes it easy for us to process it. Read more at: http://www.datavizualization.com/blog/why-your-brain-needs-data-visualization

A Mass based digital agency Stone Temple collected 5,000 questions to ask both Google Home and Amazon Alexa and discovered that Google Home answered more than three times the amount of questions compared to Amazon Echo (3,383 versus 1,030). Out of all the queries Google Home answered, 2.3 % of the queries it answered were incorrect versus 6.3 % of the Amazon Echo device. So, Google Home seems to be the smarter device. With access to Google's repository, this is often hardly shocking. Amazon Alexa performed well, while apparently not counting on Google for its answers. Read more at: http://www.zdnet.com/article/google-home-versus-amazon-alexa-which-one-is-smarter/

These days ancient cities are being modernized by transforming the old technologies and introducing new techniques in an efficient way. This is not only limited to introducing new technologies, but using the old systems in a systematic and organized way, which makes the development and transition cheaper. For example, in Barcelona the old lamp posts are being used as the access points for Wi-Fi signals. Another instance is that previously the city of Barcelona had 108 bus routes which made the traffic and peoples' movement slow and to make it efficient now it has been divided into 28 different lines. So, ancient cities can be modernized just by incorporating the organized and redesigned framework. Read more at: https://channels.theinnovationenterprise.com/articles/can-ancient-cities-become-smart

There are endless lists of applications that leverage networks’ data provide businesses with actionable business intelligence and qualified leads. In small and medium businesses, companies jump into social media through isolated initiatives that are not a part of consistent plan towards a given goal.

Moreover, maximum businesses use social media to amplify customer experiences with their products beyond the moment they’re being used.

The extent of how this is happening in specific businesses depends on the priority social networks have been given at strategic level and on the basis of teams, tools and processes that have been put in place to accomplish this.

This changes the way businesses connect with each other, just like social networks made for individuals before them.

Read more at : http://socialmediaexplorer.com/content-sections/tools-and-tips/social-networking-tips/

Budapest-based Hungarian start-up UXstudio has created a chatbot called Nuru. The app can help smartphone users in Kenya and Ghana in four different ways: agriculture, classified ads, finances, and healthcare. Ghanan start-up Esoko offers text-based market price information for farmers, so they can sell their crops at a fair price. The Kenyan TotoHealth service helps women with text message notifications and advice during their pregnancy. Nuru will ask you whether you have seen a doctor and If you have not seen one, it can suggest doctors in your area. If the user asks for job suggestions, the app will list all the opportunities nearby.

Since chatbots work like the current services already in use in Africa, the technology can streamline solving day-to-day problems and make information more accessible for users. Read more at : http://www.zdnet.com/article/nuru-ai-chatbot-helps-to-solve-day-to-day-problems-in-africa/

A virtual private network (VPN) is a network that is constructed using public wires - usually the Internet - to connect to a private network, such as a company's internal network. There are several ways how business benefits from VPN implementation. First, regarding defense against malware, a VPN can be installed in unprotected office devices to keep the communications private, secured and anonymous, i.e. it improves security. The VPN service enables role-based access to data, meaning, it enables one to limit sensitive data flow to only the authorized personnel. Third VPN helps to go anonymous online so that internet censorship can be bypassed and foreign contents can be accessed. The anonymity quotient also means a robust wall against the hackers as no longer they would be able to track the actual IP. Fourth, a VPN can remote access to vital data this way, one can assure the smooth reach to mission-critical business data. And finally, VPN services assure low maintenance costs post implementation. Although there is no dearth of VPN service providers today, yet not all would be perfectly compatible. Read more at: http://www.datasciencecentral.com/profiles/blogs/how-does-vpn-can-help-your-business

Chatbots are fast becoming a business imperative for businesses that want to engage with their customers. , with artificial intelligence and natural language processing, online chat is becoming the preferred way to communicate with the brand for many users who want an on-the-spot answer to their query. It partnered with enterprise-focused chatbot developer SmallTalk to provide tailored insurance policies for small businesses via a social channel. 

Chatbot technology is redefining the way we view and engage with some of the largest and most traditional industries, including insurance. Palo Alto, Calif.-based start-up Next Insurance has launched an insurance chatbot to enable small businesses to quote and buy insurance via a Facebook Messenger chatbot. Thus bringing simplicity, transparency, and easy access while buying insurance.

Read more at : http://www.zdnet.com/article/next-insurance-launches-facebook-messenger-chatbot-to-replace-the-insurance-agent/