SigmaWay Blog

SAP will use SeeWhy's behavior-based marketing muscle to flesh out the Swiss e-commerce platform Hyrbis that it acquired last year. The campaign strategy will be 1:1, because 1-to-1 marketing campaigns are driven by the behavior of individual visitors and the real time context of what shoppersa are doing. To know more on this, go through the article by Natalie Gagliordi, a ZDNet staff writer based in Louisville, Kentucky.

http://www.zdnet.com/sap-acquires-seewhy-eyes-targeted-marketing-7000029686/

Does the future of security belongs to open source? It is not a topic of debate. It is the truth that nowadays the worlds runs on Linux and open source software. But on average, open-source programming is the best way to prevent security troubles. To know more about this, go through the article by Steven J. Vaughan-Nichols, writer about technology and the business of technology.

http://www.zdnet.com/securitys-future-belongs-to-open-source-7000029687/

The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect and engage their customers. Connection between business and customers in digital channels is known as customer journey. An integrated portfolio of technologies including self-service mobile apps, customer communities and open product development can reshape today's customer journey. To know more about the change in customer journey, go through the article by Dion Hinchcliffe, expert in information technology, business strategy and next-generation enterprises.

http://www.zdnet.com/the-new-digital-customer-journey-cross-channel-mobile-social-self-service-and-engaged-7000015570/

Chief Information Officer of any organization should realise the change in technology and making enterprise software attractive should be the part of their strategy. Strong, responsive, high-energy, customer-focused service is what delivers value and makes a company attractive and this is being enabled by the digital transformation. To know more about the points which CIO should keep in mind while entering the digital age, go through the article by Vala Afshar, Chief Marketing Officer of Extreme Networks.

http://www.huffingtonpost.com/vala-afshar/do-cios-need-passion-to-s_b_4802303.html

Nowadays large suppliers are improving their products while making them easier to implement and simpler for users to adopt. Cloud computing has totally changed the enterprise environment. To know more on the transition of enterprise software, go through the article by Michael Krigsman, analyst, strategy advisor, enterprise advocate.

http://www.zdnet.com/saving-the-dry-lifeless-soul-of-enterprise-software-7000026198/

Nowadays technology has thoroughly engulfed the workplace. Its strategic adoption and meaningful application by the typical worker is just the beginning. The shape of digital workplace will change in recent days. To know the change of the digital workplace, go through the article by Dion Hinchcliffe, an expert in information technology, business strategy and next-generation enterprises.

http://www.zdnet.com/examining-the-digital-workplace-in-2014-7000026781/

In a Linux system rebooting is not needed frequently. Cloud Linux's new programme KernelCare solves the problem of rebooting the machines while a security patch is added. CloudLinux claims that kernel Care gives orgaisations real time updates. KernelCare is a combination of both open source, a Linux kernel model, and proprietary software. To know more about KernelCare, go through the article by Steven J. Vaughan-Nichols, writer about technology and the business of technology.

http://www.zdnet.com/kernelcare-new-no-reboot-linux-patching-system-7000029127/

In an article written by Daniel Price, author at cloudtweaks.com,we come to know about different arguments in favour of making cloud services successful in Europe.Cloud computing is a key propeller of economic growth, productivity and job creation in Europe.Europe already trails North Amercia in comparison to adaptability to cloud services. Few of the main reason why cloud services are still lagging in Europe are cautious approach of europeans towards long-term service contracts, costly capital outlays and expensive software licensing fees. In this blog the author points out to basic few things that we have to do to enable cloud services get a better footing in Europe. 

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In an article written by Daniel Price, author at cloudtweaks.com, we come to know how virtualization is helping in the growth of data centers in Europe. The top three reasons for which catapulted the growth of datacenters in Europe were storage growth, business expansion and virtualization. The datacenter market in United Kingdom is expected to grow the most in coming five years. According to a top placed IT executive, the growth can be mainly attributed due to basic change in idea that datacenters are revenue centers and not cost centers and the other reason being that virtualization helps in reducing physical hardware to the minimum.

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In an informative article by GlobeNewswire and published in NASDAQ website we come to know about the top five functions in information technology that might be outsourced by IT executives this year. Outsourcing a service not only helps in saving time but also add costs benefit to a company. Top five services which might be outsourced are connectivity and bandwidth,24/7 network monitoring, virtualization, disaster recovery and security.

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In an article written by Ann All, Editor at QuinStreet, explains how smart phones will help to boost the image of IVR systems in the near future. Till date IVRs have been audio based and sometimes it is cumbersome for customers to navigate through different menu options while holding up their phones to their ears. This not only proved difficult but also created a lot of dissent among the customers. IVRs ease of use reflects a lot on a company's image. With smart phones gaining popularity across the world, companies are trying to shift to interactive and visual IVRs. These visual systems not only help in customers navigate through menu options easily but also presents a visual representation of a company's IVR system. Visual IVRs provide a better customer service experience to the consumers of the company.

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In an article written by Zack Martin (Author at SecureID News), we come to know how a Mexican bank has employed voice biometrics for its customers to make phone banking process easy for them. Bank now uses Vocal Password voice biometrics solution which makes the usage of PINs, passwords, and security questions in their automated phone system redundant and obsolete. Introduction of voice biometrics has helped customers of the bank in a great way that now they don't have to remember any PIN's or passwords their voice is now the password for any banking operation they want to do over phone.

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In an article written by Chad Brooks (BusinessNewsDaily Senior Writer), gives us insight into how effective handling of automated phone systems can reflect positively on the image of your company or vice-versa. Businesses need to tread carefully between their own demands and the demands of their consumers to extract the best possible out of their IVR systems. In his article Brooks lists out some important suggestion by a senior corporate executive in the field of IVR's to prevent a IVR system being exposed to failures.

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