An article by Matthew Peneycad, advertising agency expert in social media, conveys that on social media, advocates can greatly enrich the experience of your community, contribute to the promotion and dissemination of your content, alleviate demands on your customer service team, expose key insights that can be applied to your business planning and strategy, and provide broader exposure for your organization across the social web. They can provide meaningful input, ask interesting questions and provide responses to audience members. Through their personal social listening and activity in various social networks and communities, they can expose insights that otherwise would be of great challenge to identify and substantiate.

To know more visit http://socialmediatoday.com/rgbsocial/2422351/nurturing-social-media-advocacy-inside-out  

The defining feature of the millennial generation is technology. The millennial generation is very crucial while building a loyal customer base. The key question is how to increase millennial brand loyalty. An article by Anqi Cong, student at Carnegie Mellon University, talks about some do's regarding increasing brand loyalty.

To know in details visithttp://socialmediatoday.com/anqicong/2421456/how-increase-millennials-brand-loyalty  

An article by Rob Sutter, Writer & SEO Specialist of fishbat, conveys that even those who are passionate about social media can become exhausted if it is used too much. You start to feel less like a human and more like a robot. He mentioned about five different methods to reduce social media exhaustion in order to keep you from growing tired and drifting away from this platform entirely. To know in details about the various methods visit the article at

To know in details about the various methods visit the article at http://socialmediatoday.com/rob-sutter/2424421/5-ways-reduce-social-media-exhaustion

An article by Brennan Girdler, Associate writer and editor of Chic Marketing, talks about the worst mistake a company can make is - assuming it can handle content marketing. Businesses need to set out on social media with the expectation to reach new customers. Without realizing this goal, a dull business page will likely fall into obscurity and the employee responsible for updating it will stop trying. Social media is a healthy way to communicate with consumers, professionals, and other businesses. While setting out to become big-hitters on a platform, businesses often run the risk of saying the wrong thing. If you're unsure how to approach Facebook, blogging, or website content, find someone who does. Don't bet on the long shot and suffer the consequences.

To know more visithttp://socialmediatoday.com/brennangirdler/2425231/worst-mistake-ever-businesses 

An article by Candida McCollam, owner of Localspeak, conveys that as demand for integrating social media intelligence into the ecosystem of companies grows, human data has become the new currency. Companies have not only seen the correlation between growing brand loyalty through employee advocacy programs, but significantly, also see high returns on the value of adopting new social intelligence collaboration tools. He also mentioned some of the potential use cases among the cross-vertical implications. The article also talks about emphasizing the need for disruptive technology and tools that deepen organizational collaboration and thereby, elevate customer experience and brand loyalty. Combined with a holistic social media strategy and leadership, enterprise shared analytics equips brand product teams throughout the organization to collaborate creatively and compete intelligently.

To know in details visit http://socialmediatoday.com/localspeak/2394696/social-enterprise-realigning-disruptive-technology

An article by Kayla Minguez, Jr. Online PR Specialist of WebpageFX, conveys that there are certain ethical boundaries that define the law industry and some people may argue social media hasn't exactly made ethical dilemmas easy to solve. This article also tells us about how social media has impacted legal proceedings, and what that means for legal experts or even members of a jury.

To know more visithttp://socialmediatoday.com/kayla-minguez/2410876/social-media-and-its-influence-legal-realm

An article by Jason Bowden, Chief Warrior at Digital-Warriors, conveys that there are many social media marketing tools that you can use in order to escalate your SEO campaigns for better search ranking. Social media SEO has become an important element in every marketer's digital marketing funnel. Writing good content is not good enough to benefit your business with maximum exposure online. Without using the social media search engine optimization process you will unlikely reach a wider audience for your content.  It is a must to integrate social media SEO if you want to get maximum exposure of your business with better lead generation and conversion results. The more you can encourage your website visitors to share your business across the social media channels the better exposure your business gets. Optimizing your images for SEO can benefit your digital marketing campaigns. Getting a feedback from your SEO performance is crucial for an effective and successful social media SEO.

To know more visit http://socialmediatoday.com/jayson-bowden/2416346/social-media-marketing-resources-optimize-your-search-ranking 

From marketers to waitresses to the guy down the street, web users everywhere have the itch to create something unique, sharable and profitable. While some web users are in it for fame, others are actively seeking ways to get their brand out to the masses. Their ultimate goal is to turn the hits into dollars. As for up-and-coming networks, platforms that encourage media in smaller formats are perfect for launching sharable content. The key lies in simply being human and understanding what makes people tick. 

To know more read the article by Katie Parr, Social media specialist of tCloud Solutions, follow http://socialmediatoday.com/katieparr/2394536/how-hits-turn-dollars 

An article by Sofie De Beule, community manager of Engagor, conveys that the majority of mobile consumers use their devices to broadcast their location by checking in on Foursquare, posting a photo on Facebook from dinner with friends or getting directions. Thus location-based social data has become the new currency to engage and build stronger relationships with consumers. Therefore, location-based marketing - targeting people with advertising, based on their location - is essential for businesses to partake in. To keep the mobile-savvy consumer engaged longer, one-to-one connection and delivering the right content through a personalized message based on their personal, localized data is essential. As the connected consumer continues to rely on their mobile device to determine where they will go and how they will spend their money, companies need to embrace location-based marketing.

To know more visit http://socialmediatoday.com/sofie-de-beule/2399336/why-location-based-social-data-new-currency 

Will this be the year in which retailers add SMS texting to their customer support channels? Plenty of consumers have discarded SMS in favor of WhatsApp. Thirty one percent of mobile phone owners prefer to text rather than talk. Texting bypasses the annoyance of wading through multiple menus and directives to enter account numbers or other personal information to route a call.

 To gather more information, follow the article link by Lydia Dishman, veteran business journalist.

http://www.forbes.com/sites/lydiadishman/2014/05/02/is-texting-the-next-solution-for-retailers-to-field-customer-complaints/

What many social and marketing professionals fail to acknowledge is the reality of what can be called the coherent customer. As lines in between marketing and IT merge, the consumer has a huge head start in their daily lives. While device adaptation is a fairly blunt tool to gauge new coherent customer, studying consumer trends increasingly points to not only cohesive elements but to stratification as well. Marketing needs to play a bigger role in harnessing all that data and determining how to use it to drive customers through the purchasing life cycle.

To know more read the article by Phil Butler, editor-in-chief of Everything PR, follow http://socialmediatoday.com/philbutler/2368211/new-marketing-paradigm-coherent-customer-satisfaction

An article by Ted Shelton, Vice president of Cognizant Business Consulting, talks about the substantial changes coming to every industry - how work is done, who does the work, and how value is derived from the work by all of the stakeholders - employees, companies, and their customers. Most companies have one or more CRM systems - often more than one as a separate CRM initiative may have been pursued for sales vs. service or even for multiple different sales and service channels (even when serving the same customer). The goal is to get a rich multi-dimensional understanding of your customer, and to have that information available to all departments of your company that engage with customers.

To know more follow http://socialmediatoday.com/tedshelton/2387741/crm-and-customer-code-halo

An article by Pam Dyer, Marketing manager at SolutionsIQ, conveys that hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. They are ways to track topics on Twitter and other social media platforms. Anyone sharing content can add one to their messages and posts, thus helping people to quickly find information on that same topic. It's easy to join in a hashtag conversation by clicking on one of your own tweets or those of others. You can track hashtags to see which ones resonate most with your audience. Hashtags on Instagram can help to maximize your reach and create a network of influential brand followers.  When users click on a hashtag in Google+, the search results page (SERP) includes the original hashtag as well as posts with similar tags and keywords.

For more information visit http://socialmediatoday.com/pamdyer/2381691/using-hashtags-social-media-marketing

B2B marketers are recognizing the benefit of engaging with audiences via social networks. By creating an online persona for your brand, you're humanizing it. To succeed in social strategy, B2B companies need to adopt the mindset of engaging as an individual first and business second. This personal tone will make your brand more approachable. For success in social strategy, you have to customize your brand image on your company profile, share videos, and upload presentations using LinkedIn and Twitter. The social site revealed that more than 30 percent of Twitter users search for B2B brands online, compared to 12 percent of average internet users.

To know more about the article by Boone Baill, Seasoned marketing and communications professional, follow http://socialmediatoday.com/bonniebailly/2383241/social-secrets-softer-side-b2b-marketing 

Analytics makes it easy for you to track how many conversions you are getting from your social profiles by using Google Analytics. Once you have installed Google Analytics, you need to collect data, but if you are like most of your clients who have built a large audience, you will have data points on your reports that are actionable and very insightful. Google has a great support center that answers most questions that are related to trouble shooting analytics and it is a great learning resource.

 To know more read the article by Sergio Aicardi, CEO of Miami SEO Company, from http://socialmediatoday.com/sergio-aicardi/2358246/tracking-social-media-success-google-analytics

Search Engine Optimization is an effective tool in internet marketing which helps to understand how search engines take user queries in the form of keywords and turn them into search engine result pages. The algorithms in the search engines are geared more towards understanding and appreciating the importance of social signals.  Shares, likes, posts, comments and followers will expand your business not only in the branding aspect of your business, but search engines as well.

To gather more insights visit the article by Joe Chierotti, lead strategist and VP of Search Engine Optimization in InternetReputation.com, follow http://socialmediatoday.com/joe-chierotti/2367216/advanced-seo-techniques-importance-social-media 

An article by Chris Syme, owner of CKSyme Media Group, talks about how monitoring social media can help in preventing crisis. She also mentioned that the first step in crisis communication planning is learning to listen. She spoke about some key conversations that one should monitor while listening and also discussed about how to monitor those conversations.

To know about effective listening strategies in details follow http://socialmediatoday.com/chrissyme/2362621/how-monitor-social-media-prevent-crisis

An article by Tom Treanor, founder of Right Mix Marketing, conveys that it is important to maintain a balance between all social media accounts to know the strengths of each social networking site which can give your business organization an interesting mix and help you to reach your target audience. Everybody knows about the popular social networks such as Facebook, Twitter and LinkedIn but there are plenty of others which are slightly less famous but can form an essential ingredient in social media strategy. Thus, from your Facebook page people should be able to go to your Instagram account or your Pinterest page and so on. He also mentioned that one of the biggest strengths of Google plus is that it gives you opportunities to link up with all your other social profiles. It also becomes important for your website to have all your social media profile buttons displayed prominently. Your social media profile has to be driven by the right kind of images and videos. Thus, leveraging the right kind of social media tools can indeed become a huge productivity enhancer for your business organization.

To know more follow http://www.business2community.com/social-media/businesses-can-optimize-social-media-profiles-0844522#!EjbHw

A new feature is built into Facebook's mobile app that allows you to see which of your friends are close by and even share your exact location with others. The new feature uses the geo location technology in your smart phone to determine when you are close to one of your Facebook friends. When activated, the feature will send periodic notifications to friends who are nearby. Users who did not activate Nearby Friends won't be affected in any way, and will not share with or receive any location information from others on the platform.

To know more about the use of this new feature visit the article by Kurt Wagner, Social media reporter for Mashable, http://mashable.com/2014/04/17/facebook-nearby-friends/

An article by Jaylee Miguel, Lead Community Manager for social media management agency Emoderation, conveys that the beauty industry is often overlooked when we think about the ways how social media has grown and how brands have adapted. Just like beauty counters at a department store, social media can be a great place for consumers to interact with beauty brands. Brands are now investing more money in digital-led campaigns not only to improve their social media presence but also to achieve a higher ROI in areas that TV failed to deliver.  It is essential for brands to understand their strategy, through the line campaign that works in conjunction with its advertising and marketing by using social media as a platform to push content.

To know more visit http://socialmediatoday.com/jaylee-miguel/2354996/beauty-brands-and-social-media