Every business big or small requires using CRM. This includes being organized in tasks, events, meetings, emails, notes, data etc, enhancing communication between team members, better reports, metrics and analytics, customer status and need updates, communication record and history, tracking and scheduling, and availability of centralised data for easy access and data protection.

Information needs to be available to sales personnel outside the office as well which brings in the need for mobile CRM. It allows employees’ to access information anywhere improving sales performance and team information collaboration. Collection and recording of information is made easier with mobile CRM, easy updates on source cuts the waiting time of the sales personnel in getting back to the office and then updating through CRM.

read more at:  http://www.whatech.com/crm/blog/25523-smbs-do-i-really-need-a-mobile-crm

Relying on very basic customer information such as demographics to influence marketing campaigns and limited internal sources and fragmented marketing systems limits sending personalized mails to customers. For companies having multiple marketing agencies and technology partners demographics cannot alone give a complete view of audiences as it leaves other important information. Customer relationship management programs relies on basic data which excludes customer nuances and encourages the mentality that marketers own and drive customer conversation which is no longer true. Due to CRM programs customers put little effort in knowing their customers. On the other hand using resources which contains a vast array of information about the customers enables a better interaction between customers and the brand. Customer Managed Relationship is the better option over CRM these days. To achieve a personal connection with customers, marketers should follow three key rules, namely communication, consistency and trust. Witty comments, 24/7 service or multichannel experience, sending similar number of mails in similar language and color schemes in all channels, personal messages, giving consumers what they expect might do the trick.

Engaging with different channels to get a better understanding of customers and targeting customers specifically using CMR is important. Brands should use CMR based marketing strategy to consider customers purchase behavior and social engagement. Further brands can create rich, useful content to guide customers into repeat purchases. Customers now want to tell brands how to engage with them using necessary technology instead of brands driving into a conversation with customers. Thus all marketers have to listen and adapt.

Read more at: http://www.business2community.com/marketing/crm-dead-now-0947236#!bibims

In the world where responding to customers online promptly has become so important having a successful social CRM has become compulsory way of business.

According to Meg Bar, a comprehensive platform which comprises of rich listening, monitoring and engaging capabilities integrated with sales, marketing, service and commerce is a priority.

According to Justyn Howard, an unequipped social medium where social help requests are mismanaged can be a reason of frustration for customers. Only putting marketing and PR professionals behind the wheel is never an efficient solution.

As Katya Constantine says social media tools like Simply Measured or Peak Analytics links the brand to the most loyal users and builds a managed relationship with them. Further, retaining those customers through client loyalty code, a prospect discount code, positive feedback notes and snail-mailed brand goodies is also important according to Stacey Acevero. Moreover, using list and group features like Clients, Prospects who have considered us, positive feedback from clients and desired client or influencers for engaging each segment is also a good idea.

Having a two way conversation with consumers instead of just pushing information to them and realising the importance of feedback by engaging customers as fast as possible is also necessary as according to Constantine and Brian Coughlin.

Further as others add that having a human touch to the conversation which follows the brand image, monitoring customer conversations for fast reply, not feeding on trolls by responding to inflammatory and controversial statements, unifying and centralizing customer related communication, posting frequently asked questions (FAQ), and giving importance to basic CRM functions is also important.

read more at : http://www.cio.com/article/2385481/customer-relationship-management/17-tips-for-achieving-social-crm-success.html 

The blend of social media and customer relationship management referred to as social CRM enhances traditional CRM and engages it with social media which tracks new leads from Twitter and Facebook into the sales funnel. According to Jon Ferrara, CEO of Nimble, realizing the importance of authentic and relevant human connections in business customer relationship management has become an integral part of our lives. Customers nowadays want to connect with the real people they do business with and get delighted and empowered resulting in a renaissance of customer management. Nowadays marketing has gone beyond just driving customers to get the order. Today customers have moved beyond commercials, glossy stick marketing materials and “Slick Willy” sales people. They now can have converse online and expect relevant conversations. Instead of pushing customers to just buy their products social businesses should become a part of the marketing and buyer funnel adding value to those conversations to become trust worthy. Markets are utilizing the new technology today where conversations happen already in public, private and in others various mediums. Companies instead of controlling conversations and employees they should educate and empower both employees and customers. Companies now empower their customer-facing team members to share content and engage on a worldwide basis, and they understand that they are selling to a community comprising influencers, editors, analysts, tech partners, third party developers, value-added resellers etc. empowering, educating and adding value results in success which breeds success.

read more at: http://www.exacttarget.com/blog/how-social-media-and-crm-work-together-successfully/

A global provider of SaaS based mobile life sciences customer relationship management solutions brings in new enhancement to its product StayinFront Touch RX(R) which can run both on iPad and Windows 8 tablet devices. This is very helpful since it provides better access to critical information and data resources which makes the work simpler and maximizes the impact while working with reps in field. It also enables access of sales territories, analytics and reports, track call activities streamline Time off Territory requests and execute field coaching reports. Viewing and tracking information and progress has become easier. They have more access to detailed information with better targeting and enhanced calendar which improves reps’ ability to more effectively manage and sell in their territories and eliminates the need to toggle between systems to see all scheduled appointments.

Stayin Front is a provider of full suite of mobile, cloud based field force effectiveness and CRM for consumer goods and life science organizations. Vast number of countries use it to make their work easier and to improve their business. Read more at: http://www.marketwatch.com/story/newest-release-of-stayinfront-crm-for-life-sciences-delivers-a-single-mobile-device-system-for-reps-and-managers-2014-07-14 

Big data contains consumer information including transaction data, demographic information, buying patterns, CRM data etc., collected across multiple platforms. The data gives an insight to the customers' preferences of support options, desired communication mode, future buying patterns, impactful promotions, etc. Big data provides better customer service in several ways. Using predictive analysis tools organizations can now predict a customers' next move also. Big data using these tools helps the organization to predict customers' present and future preferences, drive real-time decisions, increase customer retention and increase profitability. More than 77 percent marketers agree that individualized messages and offers are more effective than mass messages and offers, which can drive engagement, boost sales and increase conversions. Usage of Omni channel marketing strategy increases client retention rates and bring superior financial results. Using data to create a cross-platform customer engagement strategy ensures highest customer service. A multichannel shopping experience shapes a brand's story generating revenue and customer loyalty. In two years smartphone users will be more than basic phone users, mobile service increases at the rate of 7 percent annually. Thus best customer experience is delivered through mobile channels for high performance organizations. Unable to ignore the potentiality of social media big brands register tens of thousands of social media interactions every day. There are wide range of options available. Communication through online communities reduces call center costs. Read more at:
http://it.toolbox.com/blogs/insidecrm/5-ways-big-data-can-enhance-customer-service-62054

In present situation having a suite of products called 'marketing cloud' is necessary for any enterprise. While renowned and young companies have their own roles, marketing analytics point out that the problem is that "marketing cloud branding obfuscation" across dissimilar products makes the jobs of marketers, merchandise and IT guys harder. Gigaom Research found the priorities and hot buttons of several digital marketers and got to know about the effective marketing tactics they used. They also researched about areas where they required help. The study showed that salesforce was not wrong in its eagerness to tap into social media. The majority of big spenders use almost every digital tactic on every phases of marketing, namely awareness, acquisition, conversion and retention. Smaller companies still use SEO and email. Bigger companies are the biggest users of social media marketing as well as mobile and digital video. 50 percent of them are likely to increase their social media spending. In spite of this most marketers head to social media based on faith. They find it difficult to prove ROI for social media. Read more at: http://gigaom.com/2014/07/13/whats-needed-from-marketing-clouds/ 

It’s the customer service and experience the customer that help businesses to retain customers and grow.  The companies which deliver a good customer service and experience are customer-centric putting the customer in the centre of decisions, ideas, marketing, system design and more. Companies like apple manufacture products that people don't even realise they need, and the packaging of their products adds to the customer’s experience, which makes them the leader in customer service. A company that delivers only a great customer experience won’t survive if the product or service the company sells doesn’t work or do what it’s supposed to do, so they have to manufacture high quality products as well as provide a great customer service. It’s the combination of the two, a great product and an amazing customer service experience, that can meet the expectations of the customers and make a company grow to the top of their industry. To know more go to: http://www.hyken.com/customer-experience-2/product-experience/#more-5264

Email still remains one of the best communication methods for buyers and consumers. Marketers should use the benefits of email marketing given the ease with which emails are delivered in the inbox. Certain variables which should be considered before sending an email, like send times to subject lines. The following are the six essential steps foe email creation:

1. Segment Your Audience: The marketer should have a clear idea about the target audience before deciding on a send time and the content of the email.

2. Create Your Content: The content of the email should depend on the interest and need of the target customer.A compelling subject line  and call to action is must.

3. Build Your Email: After creating the content the email template should be created. Images and call to action buttons to break up text should be included if possible.

4. Conduct Deliverability Tests: It’s important to conduct an email deliverability test to avoid the possibility of the email not getting delivered to the customers inbox.

5. Choose Your Send Time: Send times are not fixed, and they often  varies from one customer to another. As a general rule of thumb, emails should be sent during business hours in the morning or in the early afternoon, right after lunch.

6. Track and Analyze: Open rates, click-through rates, and email bounces should be tracked to see what content is resonating with the audience, which subject lines work best, and which areas could use improvement.

To know more, go to: http://www.exacttarget.com/blog/email-campaign

Social relationship management focuses more on social media than structured data. Social CRM is people driven and creates a personalized relationship between the customer and the company. When properly used it can improve the reputation of one's brand beyond Facebook and twitter. It is mutually beneficial for both the customer and the company. Unlike traditional CRM the benefits are not only focused on the company’s side. Out of 1802 internet users 62 percent men and 71 percent females uses social networking sites. Social CRM is more popular between the age group of 18 and 29. For young consumers web is an integral part of their life. Companies need to capitalize on this popularity for social media. Customers interacting via social media spend 40 percent more and 56 percent feel a stronger bond with companies through social media. Integrating social media reduces expenses by 58 percent, increases sales by 40 percent, and improves reputation by 64 percent. Whether a company requires social CRM or not depends on the company’s size, number of competitors and whether the critical systems and operations capable of accommodating social CRM. Read more at: http://it.toolbox.com/blogs/insidecrm/using-social-crm-to-bolster-your-business-62011

One must think like a customer to make them happy. Happy customers recommend you to others and increase sales. Speedy service is a solution for perfect CRM. However recent studies show that opposite happens. Customers value their time above anything else. Your effort at listening and understanding the customer's problems is what is necessary. They appreciate the personal interest that you take. Having a personal connection is the very best way to get customers on your side. To bring the personal touch one should get rid of the automated recordings and get people to talk to customers. Adding an online video conferencing element too your online service department is helpful. Employees should be trained to take time and personal interest for dealing with customers. Customer's loyalty should be rewarded by offering them coupons and special offers. It is important to take such lessons from psychology into CRM strategies as they help improve customer experience as a whole. A positive experience makes customers feel hear and appreciated. Read more at: 

http://www.trackvia.com/blog/technology/how-to-use-behavioral-psychology-to-improve-your-crm

A clear marketing plan and prior knowledge about your customer and the sales process is necessary before using any Customer Relationship Management(CRM). CRM is affordable and simple for organizing your primary market structure. Without having proper details about the customer's past and present status it is quite difficult to serve and approach them. A customer relationship management allows accessing such information about one's customers and enhances sales for future business. Advancement in technology keeps access to customers always high whether we have open source package or home grown CRM.  Defining  your business customers through information is rampant in the internet and then organizing and referencing it lets us achieve our sales goal irrespective of which particular CRM plan we use. Read more at: http://journalstar.com/business/local/small-talk-establish-marketing-plan-before-choosing-crm-service/article_e330e485-9637-5758-9ee5-d9657514867e.html

There are few things and tricks one should apply at a product launch to make it successful.  Firstly, one should sell a product which buyers want to buy and would be really interested in. One should keep in mind about customer's preferences while creating a product. Secondly, we need to include the right group of people on our consumer's list. Just adding people and increasing the list won't help. Not the quantity but the quality of the people matters. Thirdly, we should give them an offer they cannot refuse. There need to be more in one's offer package than just the product.  For example adding "special content" to movie DVDs or adding worksheets and bonus audios in e-books. Fourthly, writing a sales page that makes them comfortable buying. One should neither make an overrated hype or heavy handed sales tactics nor should they create soft-sell presentation of their offers. Fifthly, they should hire a team of affiliates to promote the offer. One should be aware not to associate with affiliates who don't resonate with their audience or have incompatible promotion styles or never actually do the promoting. Sixth, one should draw a pre-launch content that builds trust and goodwill. Videos that come before a launch to create excitement about the product that is coming up do not work on people that have seen it before. Lastly, we should be careful about the e-mails that get readers off the fence and follow simple, effective and non-pushy ways to make the clicks happen and get the goods sold. For more follow: http://www.thelaunchcoach.com/product-launch-tips-2

Business intelligence (BI) is the larger term that depicts the accumulation and investigation of an association's own data, including sales data plus legacy documents. It addresses the inquiry of whether an organization has all the essential assets and techniques to work effectively in a specific business sector. This brainpower is regularly used to control expenses, comprehend operations and execution, and also build profit and adequacy. 

Market intelligence (MI) serves to enhance choice making. The distinction is that BI concentrates on an organization's own particular information and MI concentrates on outside data. MI provides for you a reasonable picture of business sector open doors, dangers, client necessities and the focused scene. Examining this data will help you choose how you can develop the business, addition piece of the overall industry, dispatch new items or enter new markets. 

A blend of BI and MI can reveal to you whether your inner assets are ideally adjusted to outside business sector potential. Using both MI and BI can give effective experiences – yet the test is that business knowledge and business sector sagacity information come in distinctive structures and configurations. This influences how the accessible information is gotten to, consolidated, dissected and utilized. 

All these mirror the difficulties with Big Data, implying that we frequently find our information sets are excessively expansive and intricate to control or research with standard strategies or device. To read more: http://www.globalintelligence.com/insights/world-class-market-intelligence/articles/trending-now-integrating-business-intelligence-data-with-market-intelligence-insights