According to a study it was found that 91% of consumers check their email daily, and 66% of consumers have made a purchase online after reading an email marketing message. To find out more about the benefits of including email, social media, and online reputation management in your marketing plans, follow: http://www.marketingprofs.com/chirp/2015/27013/three-digital-marketing-tactics-you-should-adopt-in-2015-infographic
According to a study by the NPD group, mobile gamers are playing for longer periods of time than they were two years ago and the study also found that the average time spent playing in a day has increased 57 percent to over two hours per day in 2014 against one hour and 20 minutes in 2012. Cloud technology will change the aspects of the video entertainment sector. Read more at: http://www.socialmediatoday.com/content/why-mobile-cloud-will-become-great-disruptor-0
Inbound marketing is a strategy for online marketing. Ryan VanDenabeele (contributor to Business 2 Community), writes in his article link about some tips to attract new leads in business with the help of inbound marketing: http://www.business2community.com/inbound-marketing/7-quick-tips-become-inbound-marketing-machine-01145174
Online advertising can be cost-effective or expensive waste of money for any company and their clients without any effective strategy. Advertising agencies should master the basics of online banner ads and social media advertising. To know more about how to handle the basics of online advertising in-house without the need to outsource freelancer or sub-contractor, follow Brian Hughes (Digital Marketing Director & Founder, Integrity Marketing & Consulting)’s article link: http://www.socialmediatoday.com/content/7-legendary-tips-get-any-advertising-agency-soaring-online
Travel companies are taking digital marketing approach, including a content strategy across platforms such as blogs, newsletters, dynamic websites and social media management. It is important for travel companies to get maximum people talking about them, mention them in pictures, even if people are not following the company on Twitter or Facebook? The answer is use of hash tags! Frederic Gonzalo (Owner/Partner, Gonzo Marketing), explain the theory around the utilization of hash tags in destination marketing in his article link: http://www.socialmediatoday.com/content/hashtags-coming-alive-destination-marketing
In a research it was found that mobile use in 2014 surpassed desktop activity, and that means number of people are accessing internet through smartphones and tablets. There is an immense opportunity for online marketers to reach consumers with information on sales, specials, and events, and therefore it becomes important for businesses to have a mobile-friendly version of their site. Mobile users are now making up over half of Internet traffic, and the challenge is how to reach effectively to consumers in this growing market. Read more at: : http://www.socialmediatoday.com/content/put-your-brand-peoples-hands-literally-how-target-your-mobile-customer
Content marketing is the key if you want to grow your business. Sarah Quinn (Copywriter, Wyzowl), writes in her article link about some content marketing ideas that work: http://www.socialmediatoday.com/content/how-come-content-marketing-ideas-work
Smart technology is part of the Internet of Things (IoT), and it is referred as the high-tech products equipped with an Internet connection which enables to communicate data to the owner. Now kitchen appliances, thermostats etc. are being created with sensors that can communicate information via an app or through email. These are meant to improve the quality of life for consumers, but it also opens up new marketing opportunities. These technologies are giving marketers an opportunity to know what people are buying, how satisfied they are with their purchases, and what they may be interested in buying in the future. Read more at: http://www.socialmediatoday.com/content/understanding-internet-things-and-mobile-marketing
Mobile commerce has outpaced desktop e-commerce in 2014. According to a report by Mobile Marketing Magazine, it was found that mobile advertising grew at a rate six times faster than that of global desktop marketing. Business Insider also forecasted that mobile payment volume in the United States will increase to $818 billion by the year 2019. So, according to Brett Relander (Founder, Launch & Hustle)’s article link now it has become important to look at the mobile marketing trends for 2015: http://www.socialmediatoday.com/content/mobile-marketing-trends-2015-0
According to a recent study it was found that the most-visited websites in the US have on an average of 75 technologies in their marketing clouds, delivering anything to a user and only 13% of their IT people say they are "very effective" at managing those technologies. Read more at: http://www.marketingprofs.com/articles/2015/26934/three-threats-lurking-in-your-marketing-cloud-and-how-to-bust-them
According to a new study by Teradata 2015 Global Data-Driven Marketing, it was revealed that companies and marketers are developing business value from data, integrated marketing platforms, and customer-centric data-driven marketing strategies. The study also found that more accurate decisions are key benefits of using data, 38 percent of the marketers said that their biggest challenge is improving customer acquisition and retention and 90 percent of marketers said that making marketing individualized is a priority. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-news/90-percent-of-marketers-say-individualised-marketing-is-the-future/1486
Marketing is nowadays moving away from untargeted push-messaging to building customer relationships. Identity is important in one-to-one marketing. We must understand how organizations can create customer identity. Russell Loarridge in his article writes about the key challenges that today’s marketers face in building customer identity: http://digitalmarketingmagazine.co.uk/digital-marketing-features/marketing-s-new-imperative-customer-identity-management/1446
Software as a Service (SaaS) and subscription cloud-based software are becoming popular nowadays. But, small businesses should ask these following questions before selecting any cloud based software: which ones are the best for business? what is the cost? and are they better than the solutions you have now? Logan Roberts (Strategy Manager at Entech, an IT Consulting and Managed Services Provider), writes in the article link about cloud software a small business should consider: http://www.business2community.com/tech-gadgets/4-cloud-options-small-businesses-consider-01130318
According to a new research it was found that 26% of marketers have never heard of marketing automation, and a further 49% are only partly familiar. 60% revealed that implementation of an automated technology had a positive impact on their marketing communications. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-news/more-than-a-quarter-of-marketers-unaware-of-marketing-automation/1451
Brands are investing more in social media. As per Forrester research, marketers will spend €4.3bn on social media by 2019, up from €2.6bn, and a compound annual growth rate of 10.5%. Further, it was found that 82% of the spending will be on social mobile advertising from 2014 to 2019. The study also says that Facebook dominates European consumers’ social habits, with 60% online people are in the top seven European countries visiting Facebook monthly and 14% visiting Twitter. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/from-social-media-to-social-commerce/1427
This era is the era of personalization. But, consumers have become impatient nowadays. Recent research from Janrain revealed that 58% of consumers unsubscribe after three mistargeted emails and 17% unsubscribe after one mistargeted email. 95% of consumers react negatively to mistargeting – with 55% deleting emails and 53% unsubscribing; while 40% categorize the emails as junk/spam. Brands now need to win consumer trust. Personalization should be a standard component of the marketing toolset. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/personalisation-welcome-to-the-last-chance-saloon/1420
According to a recent report from Infusionsoft, it was found that 62% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 tactic in marketing strategy, 34% of people considered email as a top 3 tactic, 25% considered networking, 23% considered social media, 14% considered search engine and 13% considered content marketing. Read more at: : http://www.marketingprofs.com/charts/2015/26859/the-most-effective-marketing-strategies-for-small-businesses
According to eMarketer, programmatic video ad sales in EU-5 reached €226m in 2014 and is expected to rise 63.5% this year to reach €369m by the end of 2015. Tod Sacerdoti (CEO and founder of BrightRoll) writes in his article link about some important signs that indicate why 2015 is set to be an important year for video advertising: http://digitalmarketingmagazine.co.uk/digital-marketing-advertising/three-major-signs-that-2015-will-be-a-breakthrough-year-for-video-advertising/1434
The latest trend in e-commerce industry is the use of usage-based billing. Digital service businesses should be looking to integrate at least one method of usage-based billing in their business model in order to tap into new revenue streams and maintain customer satisfaction in this competitive environment. James Gagliardi (Vice President of Product and Innovation at Digital River) writes in his article link about two models businesses should consider – subscription and freemium: http://digitalmarketingmagazine.co.uk/e-commerce-digital-marketing/the-recurring-revenue-revolution/1413
Nowadays marketing is data-driven marketing and the more data you have, it is better for the company. Big Data helps companies ranging from small companies to huge multi-national enterprises. Every organization should take advantage of big data and the value it brings. It helps in analyzing campaign revenue, survey responses, tracking social mentions and assessing buying behavior and is also essential to unlock insight into emerging trends to design future campaigns. Tracking conversations via social media enable businesses to find out when a topic is starting to trend and what their customers are talking about. Social analytics will therefore open the door to responsive product optimization. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-data/don-t-be-afraid-of-data-marketing-use-data-analytics-to-measure-progress-and-inform-strategy/1433
