Email is the oldest form of communication and email marketing is the 2nd most effective ecommerce marketing channel. According to a research it is found that email marketing has the potential to produce really great results, with an average ROI of $44.25 for every $1 spent and companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. To know more about retail marketing emails,
Passwords are important, even though we give weak passwords in many cases. But, there are risks if we try to eliminate passwords by using biometrics or one-time passwords. According to author Tom Olzak (independent security researcher and an IT professional), it is better to use available tools to manage passwords and find a middle ground between passwords and other factors of authentication. In general, we rely on users to establish their own passwords and force them to create strong passwords. It is found that biometrics like finger, voice, and facial recognition tend to have their own challenges.
Read more at: http://it.toolbox.com/blogs/adventuresinsecurity/practical-authentication-management-73187
Digital marketing needs continuous update. To sustain in this market, you need to channelize your business in complete digitalization. The main thing is to create an impression by launching an audio visual in the social networking site. Follow buzz marketing techniques to make it viral. Live streaming is the best way to gain market importance. With the rise of relationship marketing, there will be a rise in the cost of digital marketing. Marketing automation and virtual reality are the key process to enhance digital marketing. Moreover location search is gaining popularity than online presence.
To read, follow: http://www.entrepreneur.com/article/270259
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Digital marketing is becoming a popular trend nowadays. It not only provide us in depth knowledge of our customer needs, but also real time info graphics. So here are six easy way to understand how to capitalize digital marketing from blogger to marketers. 1. Identifying audience will allow you to target your marketing strategy directly to the people who are willing to commit to a purchase, sign up or contact you directly.
2. Understand the most important platform where can you find your customer in the social section.Â
3. Convert a new customer to a loyal one by providing lots of offers and facilities for his/her first visit to your website
 4. Create a quality content and make it more relevant to your customer. It will eventually increase your SEO.
5. To facilitate a powerful presence in social sector or digital media you need a well-trained PR teamÂ
Rapid development in robotics may lead automation in contact centers all over the world. Humans are still considered as the most critical part of good customer experience, but according to experts recent development in robotics will soon become enough smart to answer any type of analytical queries. But such automation process may not prove so effective in case of buying behavior of customers because that demands more grasp in communication skill and knowledge in language. A customer may prefer the ease, comfort and simplicity of technology which cannot be delivered by the robot, although they can be designed with millions of information and complicated critical reasoning skill. So there is a scope of continuous development by learning from mistakes and thus automated answering system can be efficient, fast and accurate to minimize customer complaints.
To read, follow: : http://www.forbes.com/sites/blakemorgan/2016/02/16/the-economist-predicts-robots-will-replace-contact-centers/#79b8d3f56834
Everybody is familiar with digital marketing. But this field requires the updates with latest trends and technology to stay in the game. Here are some trends in Digital Marketing to help you out-
1. Social Ads: Ads provided at social media platform
2. Facebook Messenger for business: Facebook messenger can also work like email marketing campaigns and sometimes even more efficiently.
3. Podcasts
4. Native Advertising: this helps in getting rid of ad blocking technology
Software development is a tough job. And what is tougher? Its managing those software projects. Its not enough to know about project management. But what really needed is keeping pace with the oh – so –fast moving IT industry. So here are some challenges that might be faced by the project management team-
1. Globalization causing extremely high competition
Software engineers and developers often make great IT leaders. They are tech savvy, are updated with latest market trends and have the trust of the IT team. Have IT leaders in team bridges the gap between the management and your IT team. IT leader will be a person who understands both aspects of the business. So what does it takes to become a great It leader- Team building skills; Networking skills; Talent hunting skills; Smart business skills; Good communication skills; Technical skills. Read the complete article here: http://www.computerworld.in/feature/6-traits-engineers-need-succeed-it-leaders
Data Scientist has been coined as the hottest job for the year 2016 by many leading platforms. But should it be the only reason to choose data science as a profession. Not at all. So here are some more reasons that can help you. The starting salaries are on the rise, you will earn more, PhDs are no more essential. There are enormous opportunities in various industries including finance, healthcare, and transportation. You get a chance to make a difference. Read the complete article here: :http://www.itworld.com/article/3063499/5-more-reasons-to-be-a-data-scientist.html
CRM has been there for years but still people wonder what is it or whether to invest in CRM or not. Well CRM is solution based software which aims to provide best service to customer while building a successful enterprise. Still wondering about CRM? Check out these reasons for investing in Customer Relationship Management Software:
· Better Customer Relationships
· Improve Marketing Stratesgies
· Streamline Operations
· Save Time and Money
Every business wants to flourish and stay ahead of the competition. This why they are so keen to develop ways to increase their efficiency. Well CRM or Customer Relationship Management tool does is one way to achieve the same. CRM is solution based software that enhances the relationship between customers and employees. Its power comes from its knowledge base about the customers of the company. It constantly gathers and interprets customer data and give insights into how serve them best. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/crm-for-success-73151
Customers are the key to any business success. The more customers you have, the more revenue you generate. But the customers don't come on their own. They get attracted by an advertisement. The company targets them with marketing strategies. All the local marketing techniques like flyers and direct mail are still used. But since marketing is an enormous activity and has funds associated with it, we must track and analyze to its optimum level. Hence CRM comes to the rescue. They are - Use CRM to bring Analytics to Paper Marketing; to Automate Communications and Improve Response Time; to bring Social to a Local Business; to motivate the sales team. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/how-crm-software-can-maximize-your-local-marketing-73152
CRM or Customer Relationship Management industry is growing day by day which expected evaluation of $36.5 billion by 2017. More and more companies are using CRMs to harvest their data and increase their profits. Despite the growth, still some people make mistakes which cost them a fortune. So here are three blunders to avoid –
· Ignoring Social Media Integration
· Forgetting Mobile
· Annoying Customers with Too Much Marketing Material
CRM or Customer Relationship Management System helps companies in building a healthy relationship with their clients. It increases company's productivity and profitability. Having the right set of technology not only benefits your business, but also smooth your relationship with your client. So these are few factors which must be kept in mind while looking for a customer Relationship Management system for your company- Focus, Host Infrastructure, Functionality, Your budget and Deployment. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/5-factors-to-consider-when-selecting-the-right-crm-solution-for-your-business-73169
Search engine optimization (SEO) is process through which web data is collected .Web design directly affects the efforts of SEO. Analytics evaluates whether these efforts are working or not. Some of the efforts by web design analytics that can robust the search engine performance is:
1. Site analytics tools give the insights about most popular content on the web site. Therefore, one can tailor the content according to the theme.
2. One of the crucial analytics related to the web design is how fast (speed) the page loads, Google will take in consideration the speed factor in ranking the page.
3. Accessibility of the site is also important.
4. The content of the site should be relevant, specific location key words must be used in order to attract more customers.
Today companies are gathering more and more data but are not certain of what to do with this data. For the last five years, companies are getting in to the big data practices in order to get competitive advantage. Big data is basically using analytical software to visualize unstructured data (data available to the public) and structured data (companies propriety information) .This visualization does wonders, it gives predictive sales figures, future prospective of the company and sales target .Gathering information is getting simpler with the emerging software & IoT; but sorting and filtering the huge pile of data is a complicated process.
According to a new report, an analyst spends about 50-90% of their time in just cleaning and filtering the raw data. Companies can solve this problem by improving the data software where data can have lower level of risk for data scientist and algorithms can help in data cleaning.
To know more: http://www.zdnet.com/article/big-datas-biggest-problem-its-too-hard-to-get-the-data-in/
Big data Analytic can give real time analysis of huge, complex and continuously increasing dataset. It can be applied to many Business operations .But companies do not use this potential of big data analytics to supply chain management. Company can control the inventory and other supply chain operations more efficiently with help of analytic .for instance, companies can use unstructured data set in the inventory, forecasting and transportation for analysis and new insights can be delivered, like forecasting next date for restocking in supply chain planning. For the last 2 years big data had been used in the supply chain management but there is still a long way to go.
To know more read article by Bernard Marr : http://www.forbes.com/sites/bernardmarr/2016/04/22/how-big-data-and-analytics-are-transforming-supply-chain-management
Companies are looking for talented personnel especially in the analytics and big data sector. According to a new report, start-ups are offering phenomenal packages to data scientists as they give them a competitive advantage. Indian start-ups are willing to pay around 10.8 lacks to a talented analyst. Although the global market has been very fluctuating for the past five years but the need for a specialist is growing with the emerging work in this sector. Demand has grown but the supply has failed to meet .An Experienced Analyst (minimum 5 years) demands 12.3 lac to companies. Kolkata in India holds maximum number of analysts or data scientists. The average package salary of an analyst professional is 9.36 lacks.
The aviation sector is continuously facing cyber-threat. Hackers are targeting crucial infrastructural units and necessity services. The most alarming issues are a flight is not safe from the hacker's hands even when it is in the air. A recent report says a hacktivist easily hacked the on air entertainment system of a flight when it was on air and also take a control of the flight, which causes deviation from the actual course of flight and compelled it to fly sideways. Therefore, many experts believe that to hijack an aircraft one may not need to board on it, he/she can remotely access the unsecured Wi-Fi of the aircraft and take control of the cockpit. This irregularity is happening because the aviation security and network access is weak and the firewall standards are age old & hack able. So the transport safety department should take care of these cyber-attacks in the aviation section.
To read, follow: http://www.slate.com/articles/technology/future_tense/2016/05/the_aviation_industry_is_starting_to_grapple_with_cybersecurity.html
Predictive analytics is one of the most useful tools to analyze customer behavior on a particular product or services. This process helps identify customers’ needs and also chalk out a correlation matrix which helps to understand the additional demands. Companies monitor interactions of their clients to predict attrition. Negative consumer sentiment in social media, looking out for issues on the retailer's online knowledge base, and repeat calls to contact center may indicate attrition. It facilitates the next best interaction, monitor transaction details and analyze fraudulent activities. Neither business operations, nor business analytics have the complete information to make data-driven decisions, hence there exist a gap between customer needs and Delivery Company. To overcome this, customer centric ideas have to be taken in consideration. Businesses need a continuous and well-defined program to measure data quality. Establishing data quality standards and monitoring data quality quotient in real-time makes predictive analytics reliable.
To read, follow: http://www.cmswire.com/analytics/what-customer-centric-predictive-analytics-looks-like/
